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Employer Branding vs. Nachhaltigkeit : Strategien Zur Bewältigung des Fachkräftemangels by Sebastian nsche, W&uuml and Sebastian Wünsche (2012, Trade Paperback)

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Der demographische Wandel führt zu einer Umstrukturierung des Arbeitsmarktes, welche wiederum Probleme (z.B. einen Mangel an jungen Fachkräften) für Unternehmen mit sich bringt. Diese Probleme werden anhand von Beispielen aufgezeigt.Der Autor erarbeitet ein Attraktivitätsmodell, um zu erklären, welche Faktoren kritisch auf junge Fachkräfte, Akademieabsolventen oder High Potentials bei der Wahl eines Unternehmens einwirken. Zudem findet er Lösungen in den Bereichen des Personalmarketings (durch Employer Branding) und des nachhaltigen Managements von Ressourcen.Im Rahmen einer abwägenden Gegenüberstellung, kommt der Autor zu der Erkenntnis, dass das Employer Branding zwar zur Problemlösung genutzt werden kann, jedoch nur die Symptome und nicht die Ursache bearbeitet. Die Methoden des Employer Brandings müssen demnach durch nachhaltige Maßnahmen ergänzt werden. Jetzt-für-Jetzt-Entscheidungen werden um Jetzt-für-Dann-Entscheidungen ergänzt, um auch in Zukunft aus einem sich regenerierenden Ressourcenpool schöpfen zu können.

Product Identifiers

Publisher
Diplomica Verlag
ISBN-10
3842878567
ISBN-13
9783842878563
eBay Product ID (ePID)
167971152

Product Key Features

Book Title
Employer Branding Vs. Nachhaltigkeit : Strategien Zur Bewältigung Des Fachkräftemangels
Author
Sebastian Wünsche, Sebastian Nsche, WÜ
Format
Trade Paperback
Language
German
Topic
General
Publication Year
2012
Genre
Business & Economics
Number of Pages
112 Pages

Dimensions

Item Length
8.7in
Item Height
0.1in
Item Width
6.1in
Item Weight
5.1 Oz

Additional Product Features

Illustrated
Yes

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Employer Branding vs. Nachhaltigkeit : Strategien Zur Bewältigung des Fachkräftemangels by Sebastian nsche, W&uuml and Sebastian Wünsche (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

Outlive Gifford Bil (2023,Paperback)

SHOGUN a Novel of Japan French Edition 1999 by Clavell James 0340766166

The Book of Enoch by Enoch (2017, Hardcover)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

Save on Books

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