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M - Advertising by Christian Arens, William Arens, Michael Weigold and David Schaefer (2011, Trade Paperback)

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About this product

Product Information

Overview: "M: Advertising" is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0078028914
ISBN-13
9780078028915
eBay Product ID (ePID)
109244113

Product Key Features

Author
Michael Weigold, David Schäfer, William Arens, Christian Arens
Format
Trade Paperback
Language
English
Topic
Advertising & Promotion
Publication Year
2011
Type
Textbook
Genre
Business & Economics
Number of Pages
512 Pages

Dimensions

Item Length
10.8in
Item Height
0.8in
Item Width
8.9in
Item Weight
37.8 Oz

Additional Product Features

Lc Classification Number
Hf5821.A74a48 2012
Publication Name
M-Advertising
Copyright Date
2012
Target Audience
College Audience
Lccn
2010-940142
Illustrated
Yes

All listings for this product

item 1 M: Advertising - 0078028914, William Arens, paperback
$4.87
Free shipping
item 2 M: Advertising by Arens, William F.; Schaefer, David H.; Weigold, Michael F.
$4.88
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item 3 M: Advertising by Arens, William F.; Schaefer, David H.; Weigold, Michael F.
$5.22
Free shipping
item 4 M: Advertising
$7.20
Free shipping
item 5 M: Advertising - Paperback By Arens, William - ACCEPTABLE
$7.87
Free shipping
item 6 M: Advertising
$6.43
+$3.99 shipping
item 7 M - Advertising College Textbook by Arens, Schaefer, Weigold McGraw Hill (2012)
$14.95
Free shipping

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M - Advertising by Christian Arens, William Arens, Michael Weigold and David Schaefer (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 M: Advertising - 0078028914, William Arens, paperback

item 2 M: Advertising by Arens, William F.; Schaefer, David H.; Weigold, Michael F.

item 3 M: Advertising by Arens, William F.; Schaefer, David H.; Weigold, Michael F.

item 4 M: Advertising

item 5 M: Advertising - Paperback By Arens, William - ACCEPTABLE

item 6 M: Advertising

item 7 M - Advertising College Textbook by Arens, Schaefer, Weigold McGraw Hill (2012)

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