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Sales Promotion by Tony Yeshin (2006, Perfect, New Edition)

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Sales Promotion, Paperback by Yeshin, Tony, ISBN 1844801616, ISBN-13 9781844801619, Brand New, Free shipping in the US

About this product

Product Information

Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to academic journals. Sales Promotion is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters.

Product Identifiers

Publisher
International Thomson Business Press
ISBN-10
1844801616
ISBN-13
9781844801619
eBay Product ID (ePID)
52621481

Product Key Features

Book Title
Sales Promotion
Author
Tony Yeshin
Format
Perfect
Language
English
Features
New Edition
Topic
Marketing / General, Advertising & Promotion
Publication Year
2006
Genre
Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
9.4in
Item Height
0.3in
Item Width
7.2in
Item Weight
23.2 Oz

Additional Product Features

Edition Description
New Edition
Reviews
1. Understanding of Sales Promotion. 2. The Roles and Limitations of Sales Promotion. 3. Developing the Theory of Sales Promotion. 4. The Strategic Dimensions of Sales Promotion. 5. Budgeting for Sales Promotion. 6a. Developing the Sales Promotion Plan - Understanding the Target Audience. 6b. Developing the Sales Promotion Plan - The Competitive Environment. 7. Identifying Sales Promotion Objectives. 8. Consumer Promotions. 9. Promoting to the Trade. 10. Sales Force Activity. 11. Sponsorship and Event Management. 12. Evaluating Sales Promotion. 13. The Legal and Regulatory Framework. 14. Sales Promotion Agencies. 15. Integrating Sales Promotion Activity. 16. International Sales Promotion.
Table of Content
1. Understanding sales promotion.2. The roles and limitations of sales promotion.3. The context for sales promotion.4. Developing the theory of sales promotion.5. The strategic dimensions of sales promotion.6. Developing the sales promotion plan.7. Identifying sales promotion objectives.8a. Consumer promotions - financial incentives.8b. Consumer promotions - product based offers.8c. Consumer promotions - other consumer promotions.9. Promoting to the trade.10. Trade shows, event management and sponsorship.11. Evaluating sales promotion.12. Integrating sales promotion activity.13. International sales promotion.
Copyright Date
2006
Target Audience
Trade
Illustrated
Yes

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Sales Promotion by Tony Yeshin (2006, Perfect, New Edition)

About this product

Product Information

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Additional Product Features

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item 1 Sales Promotion Perfect Tony Yeshin

item 2 Sales Promotion by Yeshin, Tony Paperback Book The Fast Free Shipping

item 3 Sales Promotion By Tony Yeshin

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