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Business Communication : Process and Product by Mary Ellen Guffey (2002, Hardcover)

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Product Information

Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0324114524
ISBN-13
9780324114522
eBay Product ID (ePID)
2294699

Product Key Features

Author
Mary Ellen Guffey
Publication Name
Business Communication : Process and Product
Format
Hardcover
Language
English
Publication Year
2002
Type
Textbook
Number of Pages
656 Pages

Dimensions

Item Weight
53.7 Oz

Additional Product Features

Lc Classification Number
Hf5718.3.G838 2002
Edition Number
4
Reviews
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text., The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen., At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.
Table of Content
UNIT 1: COMMUNICATION FOUNDATIONS Chapter 1 Communicating at Work Chapter 2 Communicating in Small Groups and Teams Chapter 3 Workplace Listening and Nonverbal Communication Chapter 4 Communicating Across Cultures UNIT 2: THE WRITING PROCESS Chapter 5 Preparing to Write Business Messages Chapter 6 Organizing and Writing Business Messages Chapter 7 Revising Business Messages UNIT 3: BUSINESS CORRESPONDENCE Chapter 8 Routine E-Mail Messages and Memos Chapter 9 Routine Letters and Goodwill Messages Chapter 10 Persuasive and Sales Messages Chapter 11 Negative Messages UNIT 4: REPORTS AND PROPOSALS Chapter 12 Preparing to Write Business Reports Chapter 13 Organizing and Writing Routine Business Reports Chapter 14 Proposals and Formal Reports UNIT 5: PRESENTATIONS Chapter 15 Speaking Skills Chapter 16 Employment Communication
Copyright Date
2003
Target Audience
College Audience
Topic
Business Communication / General, Business Writing
Lccn
2001-057608
Dewey Decimal
651.7
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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item 1 Business Communication : Process and Product Hardcover Mary Ellen
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5 out of 5 stars
by rrrcrafterMay 09, 2007
Awsome book
I took a Communication class at the local Jr. College. This was the text for the class. I liked so much that it has been beside my desk as a reference manual for 2 years now. My boss now has me writing most of his letters (that can be a good or bad thing!) I also purchased the book for a young high school friend to use as a reference until she can take a Communication class in college. It contains everything from email structure to resumes. Awsome book!!!

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Business Communication : Process and Product by Mary Ellen Guffey (2002, Hardcover)

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item 1 Business Communication : Process and Product Hardcover Mary Ellen

item 2 Business Communication : Process and Product Hardcover Mary Ellen

item 3 Business Communication : Process and Product by Mary Ellen Guffey (2002,...

item 4 Business Communication : Process and Product by Mary Ellen Guffey (2002,...

item 5 Business Communication: Process and Product by Mary Ellen Guffey: Used

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Awsome book

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