The item you selected is unavailable, but we found something similar.

Picture 1 of 1

Stock photo

Media Planning & Buying In The 21St Century - Picture 1 of 1

Media Planning and Buying in the 21st Century by Ronald Geskey (2011, Trade Paperback)

Be the first towrite a review.

Prepbooks (189026)
99.7% positive feedback

Price:

$73.11

Free shipping

Estimated delivery Sat, Apr 27 - Wed, May 1

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Brand New

Number of Pages: 552. Weight: 1.61 lbs. Publication Date: 2011-03-24. Publisher: Createspace Independent Publishing Platform.

About this product

Product Information

Unlike existing media texts, Media Planning and Buying in the 21st Century places emphasis on media planning and buying in the context of the major marketing and communications trends, from integrated marketing communications, the integration of traditional, digital and social media, the recognition that media buying and selling as equal partners with planning, and much more .We are in the early stages of a marketing and media revolution, but existing media books are still stuck in the 20th century. IMC continues to be ignored by many agencies. Accountability and ROIstill an alien concept. Social media are barely mentioned. There is little recognition of media convergence. And so on.Yet, consumers are gaining more and more control over their access to product information and media consumption-- getting the information they want when it is relevant. Interactive opportunities with consumers are growing exponentially. The emergence of new digital media including search, mobile, and internet video, is both empowering for consumers and is creating new communications opportunities for brands. Organizationally, the textbook introduces important subjects in a logical, sequential manner, beginning with an introduction and positioning of media, followed by the basics of media math, and the concepts of audience, costs, and impact. Next is a discussion of the issues affecting media planning-- from marketing and communications roles to defining target markets and more. At this point, students have sufficient background to develop a strategic media plan (workbook provides cases). After the plan is done and approved, it must be executed, so media buying and negotiation is discussed. Finally, what is the future...'Part I: INTRODUCTION1. Welcome to the Future2. The Business of Media3. The RevolutionPart II: THE BASICS4. Media Math Refresher5. Understanding Media Audience Concepts6 Understanding Media Costs7. Understanding Media ImpactPART III: MEDIA PLANNING CONSIDERATIONS8. Media in Marketing9. Media Communication Models10. Defining the Target Audience11. Geographic Issues12. Timing & Scheduling Issues13. Developing a Budget to Grow By14. Integrated Marketing Communications15. Traditional Media16. New & Digital Media17. Social Media18. How to Develop a Strategic Media PlanPART IV: MEDIA BUYING19. Introduction to Media Buying & Negotiations20. Buying Broadcast Media21. Buying Print Media22. Buying Internet Advertising23. Non Traditional Buying ChannelsPART V: THE FUTURE24. Media in the Future

Product Identifiers

Publisher
CreateSpace
ISBN-10
1456505300
ISBN-13
9781456505301
eBay Product ID (ePID)
109022439

Product Key Features

Book Title
Media Planning and Buying in the 21st Century
Author
Ronald Geskey
Format
Trade Paperback
Language
English
Topic
Marketing / General, Advertising & Promotion
Publication Year
2011
Genre
Business & Economics
Number of Pages
552 Pages

Dimensions

Item Length
9in
Item Height
1.2in
Item Width
6in
Item Weight
32.4 Oz

Additional Product Features

Target Audience
Trade

All listings for this product

item 1 Media Planning & Buying In the 21st Century- 9781456505301, paperback, Geskey Sr
$4.46
Free shipping
item 2 Media Planning Buying In the 21st Century - Paperback - GOOD
$4.47
Free shipping
item 3 Media Planning & Buying In the 21st Century by Geskey Sr, Ronald D.
$5.11
Free shipping
item 4 Media Planning & Buying In the 21st..., Geskey Sr, Rona
$7.69
Free shipping
item 5 MEDIA PLANNING & BUYING IN THE 21ST CENTURY By Geskey Ronald D. Sr. *Excellent*
$23.95
Free shipping
item 6 Media Planning & Buying In The 21St Century
$73.11
Free shipping
item 7 Media Planning and Buying in the 21st Century by Ronald Geskey (2011, Trade...
$69.00

See all 7

Best Selling in Books

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

SHOGUN a Novel of Japan French Edition 1999 by Clavell James 0340766166
No ratings or reviews yet
$24.10 New
$14.70 Used
Outlive Gifford Bil (2023,Paperback)
4.7 out of 5 stars based on 7 product ratings
$11.32 New
$8.99 Used
The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)
5.0 out of 5 stars based on 3 product ratings
$15.00 New
$10.80 Used
If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)
4.6 out of 5 stars based on 51 product ratings
$17.88 New
$15.88 Used
The Women : A Novel by Kristin Hannah (2024, Hardcover)
5.0 out of 5 stars based on 5 product ratings
$12.99 New
$7.99 Used
The Book of Enoch by Enoch (2017, Hardcover)
4.8 out of 5 stars based on 137 product ratings
$16.46 New
$14.97 Used
Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)
4.9 out of 5 stars based on 10 product ratings
$10.44 New
$9.21 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

The Lost Book of Simple Herbal Remedies: Discover over 100 herbal..Paperback
$18.20
Trending at $19.29
😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR
$35.06
Trending at $39.99
Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne SEALED
$30.00
Trending at $41.50
The Book of Enoch by Enoch (2017, Hardcover)
$12.99
Trending at $15.38
Trading in the Zone: Master the Market Confidence (PAPERBACK) free shipping
$8.79
Trending at $13.74
The Very First Bible Of Sinope, Marcion
$12.99
Trending at $14.10

Shop by category

Picture 1 of 1

Media Planning and Buying in the 21st Century by Ronald Geskey (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Media Planning & Buying In the 21st Century- 9781456505301, paperback, Geskey Sr

item 2 Media Planning Buying In the 21st Century - Paperback - GOOD

item 3 Media Planning & Buying In the 21st Century by Geskey Sr, Ronald D.

item 4 Media Planning & Buying In the 21st..., Geskey Sr, Rona

item 5 MEDIA PLANNING & BUYING IN THE 21ST CENTURY By Geskey Ronald D. Sr. Excellent

item 6 Media Planning & Buying In The 21St Century

item 7 Media Planning and Buying in the 21st Century by Ronald Geskey (2011, Trade...

Best Selling in Books

SHOGUN a Novel of Japan French Edition 1999 by Clavell James 0340766166

Outlive Gifford Bil (2023,Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

The Book of Enoch by Enoch (2017, Hardcover)

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

Save on Books

The Lost Book of Simple Herbal Remedies: Discover over 100 herbal..Paperback

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne SEALED

The Book of Enoch by Enoch (2017, Hardcover)

Trading in the Zone: Master the Market Confidence (PAPERBACK) free shipping

The Very First Bible Of Sinope, Marcion

You may also like

Planning Paperback Textbooks

Building Plans Paperback Fiction & Nonfiction Books

Media Paperback Textbooks

Trade Paperbacks

Trade Paperbacks Books

Trade Paperback Textbooks