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Something Really New : Three Simple Steps to Creating Truly Innovative Products by Denis J. Hauptly (2007, Hardcover)

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Product Information

CEO Refresher The Best Books of 2007 Product innovation is the key to business growth. But many books deal with innovation from the business process view alone, or confuse innovation with creativity. Written by an innovation expert whose products generate more than one billion dollars in annual revenue, Something Really New introduces a straightforward but powerful framework for creating exciting new product and service concepts ... simply by asking three essential questions. From an electronic hotel kiosk that provides return airline boarding passes for guests, to something as mundane as the evolution of the toaster, the book provides entertaining, illuminating examples that show how to determine what customer needs aren't being met, using simple methods to arrive at revolutionary conclusions. For example, "What is a product really used for?" The question may seem elementary, but the right answer is far from obvious. This and other key questions demonstrate how readers can move beyond mere market research to get to the root of real innovation. Practical and eye-opening, this book shows companies how to take the kind of startling leaps that will leave their competition in the dust.

Product Identifiers

Publisher
Amacom
ISBN-10
0814400329
ISBN-13
9780814400326
eBay Product ID (ePID)
60531358

Product Key Features

Book Title
Something Really New : Three Simple Steps to Creating Truly Innovative Products
Author
Denis J. Hauptly
Format
Hardcover
Language
English
Topic
General
Publication Year
2007
Genre
Technology & Engineering, Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
9.2in
Item Height
1in
Item Width
6.1in
Item Weight
19 Oz

Additional Product Features

Age Range
17-17
Lc Classification Number
Hf5415.153
Reviews
"Engagingly and humorously written and filled with clear examples and constructive approaches, Something Really New could just as easily be called "Something Really Useful." In itself, the book is an innovation that will help ease the previously daunting task of creating products that spark and sustain bottom-line growth." - InnovationWatch.com, "This practical approach identifies likely obstacles to innovation and offers proven tricks to overcome them." -Entrepreneur, "Hauptly's simple and straightforward approach will enable organizations to quickly and inexpensively create new products and services that have real value." - Publishers Weekly
Copyright Date
2007
Target Audience
Trade
Lccn
2007-033586
Dewey Decimal
658.575
Dewey Edition
22
Illustrated
Yes

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Picture 1 of 2

Something Really New : Three Simple Steps to Creating Truly Innovative Products by Denis J. Hauptly (2007, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Something Really New : Three Simple Steps to Creating Truly Innov

item 2 Something Really New: Three Simple Steps to Creating Truly Innovative Products

item 3 Something Really New: Three Simple Steps to Creating Truly Innovative P - GOOD

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

Outlive Gifford Bil (2023,Paperback)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

The Book of Enoch by Enoch (2017, Hardcover)

Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, UK-Trade Paper)

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne, "NEW"

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