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Addison-Wesley Information Technology Ser.: The CRM Handbook : A Business Guide to Customer Relationship Management by Jill Dyché and Mary Mary O'Brien (2001, Trade Paperback)

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About this product

Product Information

The author takes on a cross-functional view of planning and implementing a CRM program from both technical and business vantage points. This book introduces CRM in a concise and easy-to-understand way. It will take on some of the well-worn buzzwords and put them in context and offer real case studies of both CRM successes and failures. It will also cover the range of CRM applications, from sales force automation to help desk support, to marketing automation, to e-CRM, and beyond

Product Identifiers

Publisher
Addison Wesley Professional
ISBN-10
0201730626
ISBN-13
9780201730623
eBay Product ID (ePID)
1955824

Product Key Features

Author
Jill Dyché, Mary Mary O'brien
Publication Name
Crm Handbook : a Business Guide to Customer Relationship Management
Format
Trade Paperback
Language
English
Series
Addison-Wesley Information Technology Ser.
Publication Year
2001
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Length
9.1in
Item Height
0.8in
Item Width
7.3in
Item Weight
19.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.5.D93 2002
Copyright Date
2002
Target Audience
Scholarly & Professional
Topic
Customer Relations, System Administration / Storage & Retrieval
Lccn
2001-034337
Dewey Decimal
658.8/12
Dewey Edition
21
Illustrated
Yes
Genre
Computers, Business & Economics

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4 out of 5 stars
by arionxNov 09, 2006
The CRM Handbook
This book was used as a textbook for a graduate-level college class I was taking, so I used the book for school and not leisure reading, so that may have some influence on my review. The book's examples are good, but now outdated and with the onset of new web-based technologies and new players in the CRM field. The figures and diagrams are good, but again, many are now outdated and lack the punch they once maybe had. Overall, a good introduction to the CRM topic, different marketing and sales techniques and concepts. My suggestion would be to get the latest revision of this book, created after 2005.
5 out of 5 stars
by ant-7366Dec 14, 2022
The CRM Handbook
A must in CRM
Verified purchase: Yes | Condition: Pre-owned

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