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Designing the Brand Identity in Retail Spaces by Martin M. Pegler (2015, Trade Paperback)

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Authors : Pegler, Martin M. Publication Date : Feb 12 2015.

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Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

Product Identifiers

Publisher
Bloomsbury Academic & Professional
ISBN-10
1628923911
ISBN-13
9781628923919
eBay Product ID (ePID)
201604812

Product Key Features

Author
Martin M. Pegler
Publication Name
Designing the Brand Identity in Retail Spaces
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
8.5in
Item Weight
20.7 Oz

Additional Product Features

Lc Classification Number
Na6220
Reviews
Designing the Brand Identity in Retail Spaces combines Martin's impeccable style of writing and academia and presents diverse retail design case studies in just the right detail to illustrate the role of retail design in different stages of a brand's life-stage. Quotes and testimonials from the design stake holders, top creative minds and design talents, adds valuable first hand credibility to each of the 300 brand case studies from 48 reputed brands . the book is a great read and very useful for budding architects, interior designers and retailers.
Table of Content
Introduction Part 1: A Brand is Born Double Wide Grill apple & pie Youtopia Susanna Pizzeria Sal Curioso Central Kitchen QELA MEDI McCormick Vince Camuto PUMA Factory Outlet etre belle hr2 Barbisio Factory Part 2: A Brand Makeover Aéropostale Buffalo Wild Wings House of Kipling Domino's Bell Monton Solara Barbican Oakville Grocery Sandbar Dorma Part 3: A Brand Travels Galeries Lafayette Wrangler Maidenform Allen Solly Carlo Pazolini Joe Fresh PUMA Osaka Wawa Whole Foods JanSport adidas Part 4: A Brand Statement Karl Lagerfeld London Ben Sherman Rodd & Gunn Baccarat Cortefiel Camper Fifth Ave. Camper Shanghai Great Dane FC Bayern Fan Shop Casa Palacio Swarovski Conclusion Appendix: List of Designers
Copyright Date
2015
Target Audience
College Audience
Topic
Graphic Arts / Branding & Logo Design, Consumer Guides, Industries / Retailing, Interior Design / General, Industrial, Intellectual Property / Trademark
Lccn
2014-029269
Dewey Decimal
725/.21
Dewey Edition
23
Illustrated
Yes
Genre
Design, Law, Architecture, Business & Economics, Référence

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Designing the Brand Identity in Retail Spaces by Martin M. Pegler (2015, Trade Paperback)

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item 2 Designing the Brand Identity in Retail Spaces by Pegler, Martin M. (Paperback)

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