The item you selected is unavailable, but we found something similar.

Picture 1 of 1

Stock photo

Marketing: the Core by Steven W. Hartley, Roger A. Kerin, William Rudelius and Erin Steffes (2012, Trade Paperback)

Be the first towrite a review.

ZUBER (236706)
98.2% positive feedback

Price:

$50.95

Free shipping

Estimated delivery Sat, Apr 27 - Tue, Apr 30

Returns:

30 days returns. Seller pays for return shipping.

Condition:

Brand New

MARKETING: THE CORE By Roger A. Kerin, Steven W. Hartley, William Rudelius, Erin Steffes **BRAND NEW**.

About this product

Product Information

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalised Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs - through cases, exercises, and testimonials - that allows students to personalise marketing and identify possible career interests. Marketing Decision Making - The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0078028922
ISBN-13
9780078028922
eBay Product ID (ePID)
143675307

Product Key Features

Author
Roger A. Kerin, Erin Steffes, Steven w. Hartley, William Rudelius
Publication Name
Marketing: the Core
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
560 Pages

Dimensions

Item Length
10.9in
Item Height
0.9in
Item Width
8.7in
Item Weight
39.1 Oz

Additional Product Features

Lc Classification Number
Hf5415.K452 2013
Edition Number
5
Copyright Date
2013
Target Audience
College Audience
Topic
Marketing / General
Lccn
2012-030984
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

All listings for this product

item 1 Marketing: The Core
$6.28
Free shipping
item 2 Marketing: The Core Kerin, Roger A. Acceptable Book 0 Paperback
$6.44
Free shipping
item 3 Marketing: The Core
$6.55
Free shipping
item 4 Marketing: The Core by Kerin, Roger a.; Hartley, Steven W.; Rudelius, William
$6.73
Free shipping
item 5 Marketing: The Core by Kerin, Roger a.; Hartley, Steven W.; Rudelius, William
$6.73
Free shipping
item 6 Marketing: The Core - Paperback By Kerin, Roger - ACCEPTABLE
$6.95
Free shipping
item 7 Marketing: The Core - Paperback By Kerin, Roger - GOOD
$6.95
Free shipping

See all 22

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 6 product ratings
$12.20 New
---- Used
PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)
4.9 out of 5 stars based on 7 product ratings
$18.69 New
$13.00 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$34.89 New
$34.00 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$33.00 New
---- Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$18.95 New
$17.66 Used
Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)
4.0 out of 5 stars based on 1 product rating
$26.25 New
$17.89 Used
NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)
No ratings or reviews yet
$62.99 New
$60.00 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Spiral: Desk Reference to the Diagnostic Criteria from DSM-5-TR, Fast Shipping
$12.20
Trending at $13.18
PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋
$17.99
Trending at $34.20
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR w/ PAGE TABLE
$30.00
Trending at $39.99
Designing Data-Intensive Applications : The Big Ideas Behind Reliable Brand New
$15.00
Trending at $18.95
Brand New :Leadership: Theory and Practice by Peter G. Northouse 9th ED
$19.75
Trending at $20.90
New 2022 NFPA 72 National Fire Alarm and Signaling Code Paperback Free Shipping
$55.99
Trending at $66.98

Shop by category

Picture 1 of 1

Marketing: the Core by Steven W. Hartley, Roger A. Kerin, William Rudelius and Erin Steffes (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing: The Core

item 2 Marketing: The Core Kerin, Roger A. Acceptable Book 0 Paperback

item 3 Marketing: The Core

item 4 Marketing: The Core by Kerin, Roger a.; Hartley, Steven W.; Rudelius, William

item 5 Marketing: The Core by Kerin, Roger a.; Hartley, Steven W.; Rudelius, William

item 6 Marketing: The Core - Paperback By Kerin, Roger - ACCEPTABLE

item 7 Marketing: The Core - Paperback By Kerin, Roger - GOOD

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

Save on Textbooks

Spiral: Desk Reference to the Diagnostic Criteria from DSM-5-TR, Fast Shipping

PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR w/ PAGE TABLE

Designing Data-Intensive Applications : The Big Ideas Behind Reliable Brand New

Brand New :Leadership: Theory and Practice by Peter G. Northouse 9th ED

New 2022 NFPA 72 National Fire Alarm and Signaling Code Paperback Free Shipping

You may also like

Fiction Paperback Fiction William W. Johnstone & Books

Marketing Paperback Textbooks

Roger Hargreaves Paperbacks Books

Roger Hargreaves Paperbacks Books

Trade Paperbacks

Marketing Nonfiction Paperbacks Books in Spanish