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Marketing: Real People, Real Choices 8th - INSTRUCTOR'S EDITION eighth shrinkwra - Picture 1 of 1

MyLab Marketing with Pearson EText -- Access Card -- for Marketing : Real People, Real Choices by Greg W. Marshall, Michael R. Solomon and Elnora Stuart (2015, Trade Paperback)

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New SHRINKWRAPPED INSTRUCTOR'S EDITION - Pristine 2016 8th edition softcover (Actual photo). This is an instructor's review copy sent by a publisher to consider for possible adoption to a curriculum.

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Product Information

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591 . That package includes ISBN-10:0132948931 ISBN-13:9780132948937 and ISBN-10: 0132952343 ISBN-13:9780132952347. For undergraduate Principles of Marketing courses. Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab , the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Also available with MyMarketingLab. MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0132948931
ISBN-13
9780132948937
eBay Product ID (ePID)
208727869

Product Key Features

Author
Elnora Stuart, Michael R. Solomon, Greg w. Marshall
Publication Name
Mylab Marketing with Pearson Etext -ACCESS Card -- for Marketing : Real People, Real Choices
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
576 Pages

Dimensions

Item Length
10.8in
Item Height
0.8in
Item Width
8.5in
Item Weight
4 Oz

Additional Product Features

Lc Classification Number
Hf5415.35.S65 2016
Edition Number
8
Table of Content
PART I. Understand the Value Proposition 1. Welcome to the World of Marketing2. Global, Ethical and Sustainable Marketing3. Strategic Market Planning PART II. Determine the Value Propositions Different Customers Want 4. Basics of the Market Research Process5. Marketing Analytics: Welcome to the Era of Big Data!(6. Understand Consumer and Business Markets(7. Segmentation, Target Marketing and Positioning PART III. Develop the Value Proposition for the Customer 8. Product I: Innovation and New Product Development9. Product II: Product Strategy, Branding, and Product Management10. Price: What is the Value Proposition Worth? PART IV. Deliver and Communicate the Value Proposition 11. Deliver the Goods: Determine Distribution Strategy12. Deliver the Customer Experience: Bricks and Clicks13. Promotion I: Advertising, Sales Promotion, and Public Relations14. Promotion II: Social Media, Direct/Database Marketing, and Personal APPENDICES APPENDIX 1. CAREERS IN MARKETINGAPPENDIX 2. SAMPLE MARKETING PLAN
Copyright Date
2016
Target Audience
College Audience
Topic
Marketing / General
Lccn
2014-048614
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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MyLab Marketing with Pearson EText -- Access Card -- for Marketing : Real People, Real Choices by Greg W. Marshall, Michael R. Solomon and Elnora Stuart (2015, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing: Real People, Real Choice

item 2 Marketing: Real People, Real Choice

item 3 Marketing: Real People, Real - Paperback, by Solomon Michael R.; - Acceptable

item 4 Marketing: Real People, Real Choices (8th Edition) - Paperback - GOOD

item 5 MyLab Marketing with Pearson EText -- Access Card -- for Marketing : Real...

item 6 Marketing: Real People, Real Choices 8thEdition by Solomon, Marshall, and Stuart

item 7 Marketing : Real People, Real Choices by Elnora Stuart, Greg W. Marshall and Mi…

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Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

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