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International Business : The New Realities by Gary Knight, S. Cavusgil and John Riesenberger (2016, Hardcover)

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Product Information

For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. Also available with MyManagementLab® MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyManagementLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134324838
ISBN-13
9780134324838
eBay Product ID (ePID)
219270562

Product Key Features

Author
John Riesenberger, Gary Knight, S. Cavusgil
Publication Name
International Business : the New Realities
Format
Hardcover
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
552 Pages

Dimensions

Item Length
0.4in
Item Height
0.4in
Item Width
0.4in
Item Weight
45.5 Oz

Additional Product Features

Lc Classification Number
Hd62.4.C389 2017
Edition Number
4
Table of Content
PART I. FOUNDATION CONCEPTS 1. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS 3. The Cultural Environment of International Business 4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5. Theories of International Trade and Investment 6. Political and Legal Systems in National Environments 7. Government Intervention and Regional Economic Integration 8. Understanding Emerging Markets 9. The International Monetary and Financial Environment 10. Financial Management and Accounting in the Global Firm PART III. STRATEGY AND OPPORTUNITY ASSESSMENT 11. Strategy and Organization in the International Firm 12. Global Market Opportunity Assessment PART IV. ENTERING AND WORKING IN INTERNATIONAL MARKETS 13. Exporting and Global Sourcing 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising, and Other Contractual Strategies PART V. FUNCTIONAL AREA EXCELLENCE 16. Marketing in the Global Firm 17. Human Resource Management in the Global Firm
Copyright Date
2017
Target Audience
College Audience
Topic
International / General
Lccn
2015-029516
Dewey Decimal
658/.049
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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item 1 International Business: The New Realities 4th Edition (Review Copy), S. Cavusgil
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5 out of 5 stars
by nneumanMay 17, 2022
Strong fundamental content with great examples and case studies
Even though the release date of this book is outdated, very sound fundamental information of how the International Business industry functions in our global economy. Excellent resource material for students who are interested in taking their first International Business course.
Verified purchase: Yes | Condition: Pre-owned

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