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Collins Business Essentials Ser.: Influence : The Psychology of Persuasion by Robert B. Cialdini (2006, Trade Paperback)

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$9.78

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Product Information

The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Product Identifiers

Publisher
HarperCollins
ISBN-10
006124189x
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344

Product Key Features

Book Title
Influence : the Psychology of Persuasion
Author
Robert B. Cialdini
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Publication Year
2006
Genre
Self-Help, Psychology, Business & Economics
Number of Pages
336 Pages

Dimensions

Item Length
8in
Item Height
0.8in
Item Width
5.3in
Item Weight
9.8 Oz

Additional Product Features

Lc Classification Number
Bf774.C73 2007
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Copyright Date
2007
Target Audience
Trade
Dewey Decimal
153.8/52
Series
Collins Business Essentials Ser.
Dewey Edition
21
Illustrated
Yes

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4.9

4.9 out of 5 stars based on 42 product ratings

42 product ratings

39 users rated this 5 out of 5 stars
3 users rated this 4 out of 5 stars
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Would recommend

Good value

Compelling content

Most relevant reviews

See all 24 reviews

5 out of 5 stars
by saguarothiefSep 22, 2016
Unlocking the secrets of persuasive people
In simple concise words the author explain how we are manipulated into agreeing to buy things or ideas. Most of the concepts and practices are relatively simple and not totally obvious. The knowledge gained from this book may allow a person to resist those hidden powers of persuasion. The writing is straightforward and enjoyable with no annoying gimmicks.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by lucie8929Sep 29, 2016
Educational
This book was recommended by a wealthy mentor of mine, needless to say I was skeptic at first, but figured there was no harm in reading this book, seeing as how I want to learn how to be a good salesperson. This has definitely taught me some very crucial strategies, I recommend it to anyone that wants to learn how to apply compliance tactics or defend your self from them.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by kmaxwell59Jun 03, 2011
AMAZING BOOK
This book was for my 24 year old son. He is in sales and was intrigued by the concept. He can't stop talking about this book! He is completly fascinated by the concepts, the author and the fact that the majority of the concepts described defy time; meaning a lot of the studies were done in the 1920's AND current times with the same results. He is purchasing this book for many people; he is that enthralled by it. Highly recommended for anyone interested in understanding human psychology.
5 out of 5 stars
by lightspeedvMar 10, 2008
Interesting concepts about the science of persuasion
Cialdini says that influence is a science. He introduces the six principles of ethical persuasion which are: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. The book has a chapter for each persuasion principle. The information in each chapter allows you to understand why influence is a science - from Cialdini's perspective. Cialdini backs his persuasion theories with social and scientific testing and re-testing. You will learn how to apply each persuasion principle to how you manage, sell, market, etc.
5 out of 5 stars
by gonz_romnOct 19, 2023
Awesome book! 100% recommended
Awesome book! great price! 100% recommended, The product arrived on time and in very good shape!
Verified purchase: Yes | Condition: Pre-owned

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Collins Business Essentials Ser.: Influence : The Psychology of Persuasion by Robert B. Cialdini (2006, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

Unlocking the secrets of persuasive people

Educational

AMAZING BOOK

Interesting concepts about the science of persuasion

Awesome book! 100% recommended

Best Selling in Books

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