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Big Social Mobile : How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by David F. Giannetto (2015, Hardcover)

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About this product

Product Information

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-10
1137410396
ISBN-13
9781137410399
eBay Product ID (ePID)
202747743

Product Key Features

Book Title
Big Social Mobile : How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Author
David F. Giannetto
Format
Hardcover
Language
English
Topic
Mobile & Wireless Communications, Marketing / General, Web / Social Media, Customer Relations, General, E-Commerce / General (See Also Computers / Electronic Commerce), Marketing / Research
Publication Year
2015
Genre
Technology & Engineering, Computers, Business & Economics
Number of Pages
Xvi, 240 Pages

Dimensions

Item Length
9.5in
Item Height
0.9in
Item Width
6.6in
Item Weight
19.3 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Reviews
"Big Social Mobile is a valuable guide for learning to think critically and holistically about how marketing, public relations, and social interactions can go well beyond their traditional roles. This is necessary reading for succeeding in today's ever-more integrated world." - Ken Wincko, SVP of Marketing, PR Newswire "Big Social Mobile is a must-read for everyone from small business managers to corporate executives read it and learn how to use big data, social media, and mobile technology to become customer-centric and adopt predictive marketing or you will be left behind." - Omer Artun, CEO, AgilOne "Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners." - Scott McNulty, Founder, IOEngine and BIOPTid "Big Social Mobile serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools." - Mark Russinovich, CTO, Microsoft Azure "Big Mobile Social is a game-changing blueprint providing decision-makers with a well-thought-out guide to how to win in today's data-driven world. This book takes these topics beyond marketing and is for anyone in business who wants to remain competitive." - Byron Mignanelli, CEO, Global Strategic Management Institute, 'Organizations today are still in the early stages of determining how to apply social media, big data, mobile technology, and other digital initiatives in a way that fits with their existing business model. Giannetto's Big Social Mobile is a must read on how to use these evolving technologies and methods to achieve a competitive edge while avoiding the pitfalls they often present.' - Gary Cokins, Founder, Analytics-Based Performance Management LLC and co-author of Business Predictive Analytics 'As a mobile first company, we're always educating our customers about why a multifaceted mobile strategy is key to their continued evolution. Big Social Mobile is a great springboard to a mobile first approach and will help readers guide their companies into the future..' - Irfan Mohammed, Co-founder, Personagraph'Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners.' - Scott McNulty, Founder of IOEngine and BIOPTid'Big Social Mobile will serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools .' - Mark Russinovich, CTO, Microsoft Azure
Table of Content
Introduction Part 1: Seeing and Thinking Big Picture Chapter 1: The Integrated Enterprise Chapter 2: Bottom Line, Mission-Critical Benefits Chapter 3: Obstacles to Integration Chapter 4: Understanding the New Social Consumer Part 2: Creating a Big Social Mobile Enterprise Chapter 5: Understanding Digital Relationships Chapter 6: Defining Customer and Consumer Interactions Chapter 7: Identifying Ideal Digital Behaviors Chapter 8: Analyzing Profitable Patterns and Segments Chapter 9: Aligning Digital Initiatives with the Enterprise Part 3: Capitalizing on the Connection Chapter 10: Capitalizing on the Mobile Movement Chapter 11: Demystifying Big Data Chapter 12: Technology Trends, Business Implications
Copyright Date
2014
Target Audience
Trade
Lccn
2014-023063
Dewey Decimal
658.05
Dewey Edition
23
Illustrated
Yes

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Big Social Mobile : How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by David F. Giannetto (2015, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and - GOOD

item 2 Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and...

item 3 Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and...

item 4 Big Social Mobile: How Digital Initia..., Giannetto, D.

item 5 BIG SOCIAL MOBILE: HOW DIGITAL INITIATIVES CAN RESHAPE THE By David F. Giannetto

item 6 Big Social Mobile D. Giannetto How Digital Initiatives reshape & drive Bussiness

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The Covenant Of Water by Verghese Abraham Paperback Novel

The Very First Bible by Marcion of Sinope (2020, Trade Paperback)

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Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

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