Marketing and Supply Chain Management : A Systemic Approach by Thomas Fotiadis and Dimitris Folinas (2017, Hardcover)

Routledge

1138181641

9781138181649

234978146

Dimitris Folinas, Thomas Fotiadis

Marketing and Supply Chain Management : a Systemic Approach

Hardcover

English

2017

Textbook

232 Pages

9.8in

6.8in

20 Oz

Hd38.5

Introduction Part I Theoretical context 1. Marketing and supply chain management challenges 2. Introduction to marketing and supply chain management 3. Marketing and supply chain management coexistence in today's market arena 4. Identifying the challenges and trends of marketing and supply chain management 5. Integrated framework of marketing and supply chain management Part II Functional delimitation 6. A systemic approach to distribution channels 7. A holistic approach to demand handling 8. Procurement from a marketing and supply chain management point of view Part III Contemporary issues 9. Typical approaches of marketing and supply chain management synergies 10. Technologies of marketing and supply chain management synergies

2018

College Audience

Marketing / General, Green Business, Production & Operations Management

2017-006113

658.5

23

Yes

Business & Economics