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Internet Marketing and Seo for Contractors : Everything You Need to Know to Market Your Home Services Business Online for More Calls, More Leads, and Bigger by Dean R. Iodice and Joshua D. Nelson (2013, Trade Paperback)

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Product Information

Internet Marketing & SEO for Contractors is a breakthrough book written specifically for Roofers, Plumbers, Kitchen Remodelers, Pool Builders, Landscapers, Pest Control, HVAC Contractors and other Home Service Businesses. If you are looking for ideas, strategies & techniques to grow your business and get more inbound calls, leads and profits by marketing online then you need look no further. Throughout the pages of this book we will help you understand the online marketing landscape, define a proven plan for leveraging the internet to drive profitable inbound leads and walk you step-by-step through the process of implementing that plan for maximum results in terms of leads, calls and profits. At first glance it might be overwhelming to consider all of the marketing options available in your online marketing playbook including Search Engines (Organic, Maps, Pay-per-click), Social Media (Facebook, Twitter, Google+, Linked In), Paid Online Directory Listings (Angie's List, YP, Yelp, etc) and Paid Online Lead Services (Home Advisers, Networx, etc). To maximize your lead flow from the internet you need to understand each of these marketing channels and develop a strategy for leveraging each. We start the book by mapping out each of these online marketing channels so that you can see the big picture and understand the potential. From there, we take you step-by-step through each of these online marketing initiatives with clear instruction so that you can setup and implement a strategy for each. How to setup your website How the Search Engines work and the differences between the paid, organic and map listings How to optimize your website for the keywords that are most important for your particular business via Search Engine Optimization (SEO) How to get ranked on the Google Map in your area How to ensure that your website converts visitors into leads in the form of calls and web submissions How to optimize your website for mobile visitors How to leverage Social Media (Facebook, Twitter, Google+, LinkedIn & other Social Platforms for maximum effect How you can tap into the power of YouTube & other video sharing websites to enhance your visibility and drive better conversion How to leverage eMail marketing to connect with your customers on a deeper level, get more reviews, get more social media followers and ultimately get more repeat and referral business. How to maximize the profitability of your pay-per-click marketing efforts What paid online directories should you consider advertising in (Angie's List, YP, Yelp, Judies Book, Merchant Circle, etc) How to properly manage Pay-per-lead services for maximum return and long term gains How to track your online marketing plan to ensure that your investment is generating a strong return on investment If you follow the plan outlined in this book you will be well on your way to a more profitable business with better placement online and more inbound leads. Here is what on of our readers had to say about after reading the book: Finally a book that helps to bring all of the pieces of the puzzle together. With all of the moving parts and methods available for marketing your contracting business online it almost impossible to determine where to start and how to proceed. Josh gives a concise explanation of how you should structure your overall internet marketing plan (explaining all of the marketing channels) and how to roll out a strategy that encompasses each over time. Luke Chapman; Carolina Deck & Fence The plan outlined in this book helped me grow my business for a two man operation to a highly profitable seven man plumbing operation over the past two years. Mark Norman - Shamrock Plumbing

Product Identifiers

Publisher
CreateSpace
ISBN-10
1492168726
ISBN-13
9781492168720
eBay Product ID (ePID)
178757944

Product Key Features

Book Title
Internet Marketing and Seo for Contractors : Everything You Need to Know to Market Your Home Services Business Online for More Calls, More Leads, and Bigger
Author
Dean R. Iodice, Joshua D. Nelson
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2013
Genre
Business & Economics
Number of Pages
214 Pages

Dimensions

Item Length
9in
Item Height
0.5in
Item Width
6in
Item Weight
13.6 Oz

Additional Product Features

Target Audience
Trade

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item 1 Internet Marketing and Seo for Contractors : Everything You Need
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item 2 Internet Marketing & SEO for Contractors: Everything you need to know to market
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Picture 1 of 1

Internet Marketing and Seo for Contractors : Everything You Need to Know to Market Your Home Services Business Online for More Calls, More Leads, and Bigger by Dean R. Iodice and Joshua D. Nelson (2013, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Internet Marketing and Seo for Contractors : Everything You Need

item 2 Internet Marketing & SEO for Contractors: Everything you need to know to market

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

The 4 Hour Body by Timothy Ferriss (Hardcover, 2010, First Edition)

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

Outlive Gifford Bil (2023,Paperback)

Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, S)

The Book of Enoch by Enoch (2017, Hardcover)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Magic Tree House Books 1-31 Boxed Set by Mary Pope Osborne New- Wrapper Is Torn

Trading in the Zone: Master the Market Confidence Paperback

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