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Storyselling for Financial Advisors : How Top Producers Sell by Mitch Anthony and Scott West (2000, Hardcover)

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Storyselling for Financial Advisors : How Top Producers Sell by West, Scott, Anthony, Mitch, Mitch Anthony [Hardcover]

About this product

Product Information

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Product Identifiers

Publisher
Kaplan Publishing
ISBN-10
0793136644
ISBN-13
9780793136643
eBay Product ID (ePID)
1654127

Product Key Features

Book Title
Storyselling for Financial Advisors : How Top Producers Sell
Author
Scott West, Mitch Anthony
Format
Hardcover
Language
English
Topic
General, Sales & Selling / General, Personal Finance / General, Investments & Securities / General
Publication Year
2000
Genre
Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
9in
Item Height
0.5in
Item Width
7.2in
Item Weight
20.8 Oz

Additional Product Features

Lc Classification Number
Hg4621.W45 2000
Reviews
"The pyrotechnic prose of Alex Lemon's memoir creates an electrifying portrait of a body in crisis, and the way the soul is inexorably, reluctantly, dragged along.... If ever a book was written in blood, it is this one."-- Nick Flynn, author ofAnother Bullshit Night in Suck City
Copyright Date
2000
Target Audience
Trade
Lccn
99-049647
Dewey Decimal
332.6/068/8
Dewey Edition
21
Illustrated
Yes

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5 out of 5 stars
by og.worthyJul 27, 2017
Perfect!
Got book sooner than expected and condition was as good as stated. Kudos!
Verified purchase: Yes | Condition: Pre-owned

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