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Mastering the Art: an Entrepreneurial Guide to a Profit-Driven Marketing Plan by Channelle James and Merlyn Griffiths (2018, Trade Paperback, Revised edition)

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Every great product idea needs a plan, a guideline, and a strategy that takes an innovative idea from conception to production. Mastering the Art: An Entrepreneurial Guide to a Profit-Driven Marketing Plan helps individuals with a viable idea of a marketable item create a comprehensive marketing plan that is profit-driven and implementable in today's marketplace. The publication examines the marketing plan as an extension of the business plan - taking a singular approach to specifying the strategies and tactics that will get the focal product or service to the marketplace. Dr. Merlyn Griffiths and Dr. Channelle James' Mastering the Art: An Entrepreneurial Guide to a Profit-Driven Marketing Plan : Is Comprehensive! The authors take the reader on a step-by-step journey in the creation of their own plan - allowing the reader to ""learn, think and do"" progressively through the chapters, culminating in a comprehensive marketing plan of their own. Is Practical! The title is perfect for students in a marketing or entrepreneurship class; entrepreneurs with a product, service, or app who want to get into the marketplace; or established business owners who need to rejuvenate consumer interest in your product to increase profitability. Helps apply learning! Integrated within each chapter, are The Story of Lulu vignettes - an entrepreneurial character that demonstrates the ease to which an entrepreneur can create a marketing plan. The examples provide a fun, easy and innovative approach in addressing each section of the marketing plan. Is student friendly! Includes Case in Point features that provide the reader with real-life examples of the application or principles discussed in the chapter. In addition, Learn, Think, Do sections are designed so readers can work cooperatively with others to optimize the quality of their marketing plan.

Product Identifiers

Publisher
Kendall Hunt Publishing Company
ISBN-10
1524979392
ISBN-13
9781524979393
eBay Product ID (ePID)
26038760806

Product Key Features

Author
Merlyn Griffiths, Channelle James
Publication Name
Mastering the Art: an Entrepreneurial Guide to a Profit-Driven Marketing Plan
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2018
Type
Textbook
Number of Pages
277 Pages

Dimensions

Item Weight
14.7 Oz

Additional Product Features

Edition Description
Revised Edition
Table of Content
Chapter 1 Ideation: Where Do the Great Ideas Come From? Chapter 2 Marketing Knowledge: What Every Good Marketer Knows Chapter 3 Marketing Research Chapter 4 Understanding the Landscape Chapter 5 Behind the Doors: Industry Analysis Chapter 6 Situation and Competitor Analysis Chapter 7 Marketing Strategy: Segmentation, Targeting, and Positioning Chapter 8 The Defining Moment: Marketing Mix-Developing a Concept Model Chapter 9 Financial Objectives: Budgeting and Forecasting Chapter 10 Performance Monitor, Measure, and Change
Target Audience
College Audience
Topic
Business Aspects, General
Genre
Art, Business & Economics

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Mastering the Art: an Entrepreneurial Guide to a Profit-Driven Marketing Plan by Channelle James and Merlyn Griffiths (2018, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

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