Business-to-Business Internet Marketing : Seven Proven Strategies for Increasing Profits through Internet Direct Marketing by Susan K. Jones (2008, Trade Paperback)
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success byexplaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources."
Product Identifiers
Publisher
Monstrosities Incorporated
ISBN-10
1931644691
ISBN-13
9781931644693
eBay Product ID (ePID)
66687486
Product Key Features
Author
Susan K. Jones
Publication Name
Business-to-Business Internet Marketing : Seven Proven Strategies for Increasing Profits through Internet Direct Marketing
Format
Trade Paperback
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
400 Pages
Dimensions
Item Length
9.2in
Item Height
1in
Item Width
7.5in
Item Weight
23.1 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.S535
Edition Number
5
Copyright Date
2008
Target Audience
Trade
Topic
Marketing / Industrial, E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce)