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M: Marketing by Michael Levy and Dhruv Grewal (2014, Trade Paperback)

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Product Information

Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing , Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0077861027
ISBN-13
9780077861025
eBay Product ID (ePID)
180424270

Product Key Features

Author
Dhruv Grewal, Michael Levy
Publication Name
M: Marketing
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
512 Pages

Dimensions

Item Length
11in
Item Height
0.6in
Item Width
9in
Item Weight
32.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.G675 2015
Grade from
College Freshman
Grade to
College Freshman
Edition Number
4
Table of Content
Section 1-Assessing the Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment Section 2-Understanding the Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing Section 3-Targeting the Marketplace Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Marketing Research and Information Systems Section 4-Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services the Intangible Product Section 5-Value Capture Chapter 14: Pricing Concepts for Establishing Value Section 6-Value Delivery: Designing the Channel and Supply Chain Chapter 15: Supply Chain Management Chapter 16: Retailing and Multichannel Marketing Section 7-Value Communication Chapter 17: Integrated Marketing Communications Chapter 18: Advertising, Public Relations, and Sales Promotions Chapter 19: Personal Selling and Sales Management
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General, Management
Lccn
2013-957985
Illustrated
Yes
Genre
Business & Economics

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item 1 M: Marketing Fourth Edition - 0077861027, paperback, Dhruv Grewal
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M: Marketing by Michael Levy and Dhruv Grewal (2014, Trade Paperback)

About this product

Product Information

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Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 M: Marketing Fourth Edition - 0077861027, paperback, Dhruv Grewal

item 2 M: Marketing Fourth Edition

item 3 M: Marketing Fourth Edition - Paperback, by Grewal Dhruv Levy - Acceptable n

item 4 M: Marketing Fourth Edition

item 5 M: Marketing Fourth Edition - paperback Grewal, Dhruv

item 6 M: Marketing Fourth Edition

item 7 M: Marketing Fourth Edition

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