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YouTube and Video Marketing : An Hour a Day by Greg Jarboe (2011, Trade Paperback)

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About this product

Product Information

Fully updated with new information, including the latest changes to YouTube If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition .

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047094501x
ISBN-13
9780470945018
eBay Product ID (ePID)
3038269097

Product Key Features

Book Title
Youtube and Video Marketing : an Hour a Day
Author
Greg Jarboe
Format
Trade Paperback
Language
English
Topic
E-Commerce / Internet Marketing, Web / User-Generated Content
Publication Year
2011
Genre
Computers, Business & Economics
Number of Pages
504 Pages

Dimensions

Item Length
9.2in
Item Height
1.3in
Item Width
7.3in
Item Weight
31.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.J37 2011
Edition Number
2
Table of Content
Foreword xv Introduction xvii Chapter 1 A Short History of YouTube 1 Life before YouTube 2 2005-2006: Early Days 3 2007-2008: Middle Years 10 2009-2010: Coming of Age 20 Chapter 2 Map Out Your Video Marketing Strategy 27 Four P s vs. Five W s and an H 28 What Types of Video Content Do They Watch? 42 Where and When Do They Discover New Videos? 47 When and Where Do They Share New Videos? 49 Why Don't More New Videos Go Viral? 52 How Do YouTube and Video Marketing Work? 57 Chapter 3 Month 1: Make Videos Worth Watching 63 Happy Tree #3,079 64 Week 1: Get Ready to Shoot 65 Week 2: Learn Video Production Basics 74 Week 3: Get Advanced Video Production Tips 83 Week 4: Evaluate Video Advertising Options 91 Chapter 4 Month 2: Create Content Worth Sharing 103 Learn the Lesson of "The Last Lecture" 104 Week 1: Watch YouTube Award Winners 107 Week 2: Explore Popular YouTube Videos 117 Week 3: Examine Contagious Viral Ads 133 Week 4: Observe Top Viral Videos 147 Chapter 5 Month 3: Customize Your YouTube Channel 163 Center vs. Circumference 164 Week 1: Set Up a YouTube Channel 165 Week 2: Become a YouTube Partner 174 Week 3: Create a YouTube Brand Channel 184 Week 4: Stream Live Content on YouTube 196 Chapter 6 Month 4: Explore YouTube Alternatives 203 The Northwest Passage 204 Week 1: Explore Other Video Sites 205 Week 2: Survey Video Hosting Services 213 Week 3: Look at Online Video Platforms 222 Week 4: Investigate Video Ad Networks 232 Chapter 7 Month 5: Optimize Video for YouTube 239 What Is Video Optimization? 240 Week 1: Research Keywords . 241 Week 2: Optimize Video Watch Pages 249 Week 3: Optimize Your Brand Channel 258 Week 4: Optimize Video for the Web 267 Chapter 8 Month 6: Engage the YouTube Community 277 Paul Revere's Ride 278 Week 1: Become a Member of the YouTube Community 281 Week 2: Learn the Secrets of YouTube Success 292 Week 3: Build Buzz Beyond YouTube 301 Week 4: Watch Online Video Case Studies 310 Chapter 9 Month 7: Trust but Verify YouTube Insight 325 The Map Room 326 Week 1: Trust YouTube Insight 328 Week 2: Verify with TubeMogul 338 Week 3: Verify with Google Analytics 348 Week 4: Master Web Analytics 2.0 357 Chapter 10 Study YouTube Success Stories 367 The Story behind the Story 368 Deliver 700 Percent Increase in Sales: Will It Blend? 369 Win the Presidency of the United States: Barack Obama 378 Increase Sales of DVDs 23,000 Percent: Monty Python 393 Generate $2.1 million in Sales: PiperSport Launch 399 Chapter 11 A Quick Look at the Future 409 "It's Never the Same! It's Always Bizarre!" 410 Look at What Has Changed in the Past Year 411 Stay on Top of the Latest Trends 424 Play by the New Rules of YouTube Marketing . 435 "Hit 'em Where They Ain't" 452 Index 457
Copyright Date
2012
Dewey Decimal
658.8/72
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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YouTube and Video Marketing : An Hour a Day by Greg Jarboe (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 YouTube and Video Marketing: An Hour a Day - Paperback By Jarboe, Greg - GOOD

item 2 Youtube and Video Marketing: An Hour a Day by Jarboe, Greg

item 3 YouTube and Video Marketing: An Hour a Day

item 4 Youtube and Video Marketing: An Hour a Day by Jarboe, Greg

item 5 YouTube and Video Marketing : An Hour a Day Paperback Greg Jarboe

item 6 Youtube and Video Marketing: An Hour a Day by Jarboe, Greg

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