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I was skeptical when I first saw the foundation on QVC. I bought it and fell in love. It's all I buy and it's the brand I trust. So many makeup products have a smell that's overpowering. Not this foundation! Very pleased. ☆☆☆☆☆
Verified purchase: Yes | Condition: New
I liked the product but it didn't cover my brown spots. It is light weight and I only use it on my days of when I don't need it to last all day because it won't. Overall it is OK if you have NO skin inperfection. I will not order it again it is to expensive and a regular foundation or BB Cream will do the same. Sorry.
Verified purchase: Yes | Condition: New
They don't tell you that 90% of their product is zinc oxide. You can get 10,000 tubes of zinc oxide for the price of one of these items. That's why they tell you to reapply every 2 hours. Color for skin tones is way off. Unfortunately, I'm stuck with it. Let the buyer beware!
Verified purchase: Yes | Condition: New
This foundation goes on smoothly and covers well. I like that it's cruelty and Paraben free. It never looks "cakey" and contains skin enhancing ingredients like silk, aloe, antioxidants, collagen and peptides. Very good cosmetic company. I've compared this one to store brands, both high end and low end, and IT foundation beats them hands down in performance and ingredients. My skin looks airbrushed when I use this foundation, but it doesn't take a long time and there's no mess.
I am in my late 40's and have a blotchy complexion with a few dark spots. I used to wear heavy foundation to cover and wished for a product that looked less heavy but covered my imperfections. I prefer to use the round, foam applicator pad instead of the brush. For better coverage on the dark spots, it requires you to apply the foundation in a circular motion and may require a few applications, but it does cover those dark spots. It provides all day coverage and if I have plans in the evening after I have had the make-up on all day, I can lightly reapply and I am good to go again! I love it and highly recommend it! Plus it makes my morning routine faster as it goes on so quickly and easily. I should also mention that I use the IT Bye Bye Under Eye Concealer under my eyes to hid the dark circles under my eyes before I use this foundation. I absolutely love the product!Read full review
Verified purchase: Yes | Condition: New
