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Advertising and Promotion : An Integrated Marketing Communications Perspective by Michael A. Belch and George E. Belch (2011, Hardcover)

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ISBN: 0073404861. Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition. Condition: New. Qty Available: 1.

About this product

Product Information

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073404861
ISBN-13
9780073404868
eBay Product ID (ePID)
102910873

Product Key Features

Author
George E. Belch, Michael A. Belch
Publication Name
Advertising and Promotion : an Integrated Marketing Communications Perspective
Format
Hardcover
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
864 Pages

Dimensions

Item Length
11.6in
Item Height
1.4in
Item Width
8.3in
Item Weight
67.8 Oz

Additional Product Features

Lc Classification Number
Hf5823.B387 2012
Edition Number
9
Copyright Date
2012
Target Audience
College Audience
Topic
Marketing / General, Advertising & Promotion
Lccn
2010-040703
Dewey Decimal
659.1
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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item 1 Advertising and Promotion : An Integrated Marketing Communication
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item 2 Advertising and Promotion: An Integrated - George E Belch, 0073404861, hardcover
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item 3 Advertising and Promotion: An Integrated Marketing Communications Perspectiv...
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item 4 Advertising and Promotion: An Integrated Marketing Communications Perspectiv...
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item 5 Advertising and Promotion: An Integrated Marketing Communications Perspective, 9
$6.65
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item 6 Advertising and Promotion: An Integrated Marketing Communications Perspective, 9
$6.75
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item 7 Advertising and Promotion: An Integrated Marketing Communications Perspective, 9
$6.75
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4.3

4.3 out of 5 stars based on 9 product ratings

9 product ratings

6 users rated this 5 out of 5 stars
2 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
1 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

See all 8 reviews

4 out of 5 stars
by katy71107Feb 13, 2012
the dissimilarities are frustrating but saving $80+ is totally worth it.
The book is very colorful and not boring to read (which is good since it's a textbook). However, the cases that open the chapters are all different in the international version. only a small setback if you are in a class and someone has the US edition that you can borrow.
4 out of 5 stars
by fluttergirl86Sep 04, 2012
Awesome textbook, makes learning IMC easy!
Great IMC textbook with lots of case studies and relevant examples. It really helps to cement the concepts when relevant and engaging examples are given. It isn't hard to read and you soak up more info as a result!
5 out of 5 stars
by 4wFrTkHcR_W@Del...Oct 03, 2011
Excellent marketing textbook.
Our professor has picked this particular book because she thinks it is the best Advertising and Promotions textbook you can read and understand the marketing concept easily. In my opinion, it is really organized and readable marketing book!
5 out of 5 stars
by upthespixJun 29, 2012
Accurate and affordable. Save yourself some money!
Very very accurate international edition. My school was trying to sell me a garbage loose leaf edition for 198.00. I bought this for 58, plus the online access code for 40 directly from the publisher and literally saved myself 100 bucks. Don't get ripped off! This copy is exactly the same!
5 out of 5 stars
by b-0kA1DnRmW@Del...Mar 07, 2012
Great condition for great price.
I needed the textbook for my marketing communications class. Books is great has many stories to explain concepts.This points in the textbook are to the point and really help you get the gist of the marketing concept.

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Advertising and Promotion : An Integrated Marketing Communications Perspective by Michael A. Belch and George E. Belch (2011, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

the dissimilarities are frustrating but saving $80+ is totally worth it.

Awesome textbook, makes learning IMC easy!

Excellent marketing textbook.

Accurate and affordable. Save yourself some money!

Great condition for great price.

Best Selling in Textbooks

Save on Textbooks

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