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New, Engaging Titles from 4LTR Press Ser.: MKTG 8 (with CourseMate Printed Access Card) by Joe F. Hair, Charles W. Lamb and Carl McDaniel (2014, Trade Paperback)

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New, Engaging Titles from 4LTR Press: MKTG 8 (with CourseMate Printed Access....

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Product Information

Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1285432622
ISBN-13
9781285432625
eBay Product ID (ePID)
170176490

Product Key Features

Book Title
Mktg 8 (With Coursemate Printed ACCESS Card)
Author
Carl Mcdaniel, Joe F. Hair, Charles w. Lamb
Format
Trade Paperback
Language
English
Topic
Marketing / General, General
Publication Year
2014
Genre
Business & Economics
Number of Pages
432 Pages

Dimensions

Item Length
10.8in
Item Height
0.7in
Item Width
8.5in
Item Weight
36.1 Oz

Additional Product Features

Lc Classification Number
Hf5415
Edition Number
8
Table of Content
Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. Part III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management. 14. Marketing Channels and Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. Part VI: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting the Right Price.
Copyright Date
2015
Dewey Decimal
658.8
Series
New, Engaging Titles from 4ltr Press Ser.
Dewey Edition
23

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item 1 MKTG 8 [NEW, ENGAGING TITLES FRO
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item 2 MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles - ACCEPTABLE
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item 3 MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles f - VERY GOOD
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item 4 MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4 - GOOD
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item 5 MKTG 8; New, Engaging Titles from 4LTR Pr- 1285432622, paperback, Charles W Lamb
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item 6 MKTG 8; New, Engaging Titles from 4LTR Pr- 1285432622, paperback, Charles W Lamb
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item 7 MKTG 8; New, Engaging Titles from 4LTR Pr- 1285432622, paperback, Charles W Lamb
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New, Engaging Titles from 4LTR Press Ser.: MKTG 8 (with CourseMate Printed Access Card) by Joe F. Hair, Charles W. Lamb and Carl McDaniel (2014, Trade Paperback)

About this product

Product Information

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Additional Product Features

All listings for this product

item 1 MKTG 8 [NEW, ENGAGING TITLES FRO

item 2 MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles - ACCEPTABLE

item 3 MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles f - VERY GOOD

item 4 MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4 - GOOD

item 5 MKTG 8; New, Engaging Titles from 4LTR Pr- 1285432622, paperback, Charles W Lamb

item 6 MKTG 8; New, Engaging Titles from 4LTR Pr- 1285432622, paperback, Charles W Lamb

item 7 MKTG 8; New, Engaging Titles from 4LTR Pr- 1285432622, paperback, Charles W Lamb

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Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

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Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

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