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After the first few pages of this book, it failed to captivate my interest about the essentials of marketing. Although I love the book for its illustration, I wondered how much money they received for sponsoring all the ads that were listed in the book. Every page was filled with definition and not enough reading to go with it. Definitions are great for the course but not so much as an enjoyable book to read. If I wasn’t taking a marketing class, I wouldn’t purchase this book.
Product was great! The book was in excellent condition. Lots of information about Marketing Strategy which would help other people majoring in Marketing. Great info, lots of tips and ideas. Overall Great!
Hello this is very good for the price. This is an international edition which means you get it alot cheaper. I am a student and the university sells it very expensive while this is the best thing. It only has another front cover but it covers everything
This marketing book is good. The book provides current information which makes my marketing class flow. I'd recommend this book to any business student and/or professor.
I really like that the fact that this international book, had the exact same material as the U.S. Book, but at a much cheaper price.
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