The item you selected has ended, but we found something similar.

Internet Marketing: Integrating Online and Offline Strategies - Picture 1 of 1

Internet Marketing : Integrating Online and Offline Strategies by Debra Zahay and Mary Lou Roberts (2012, Trade Paperback)

5.01 product rating

ThriftBooks (3574876)
99% positive feedback

Price:

$4.97

Free shipping

Estimated delivery Tue, May 14 - Sat, May 18

Returns:

30 days returns. Seller pays for return shipping.

Condition:

Acceptable

Internet Marketing: Integrating Online and Offline Strategies by Roberts, Mary Lou; Zahay, Debra Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

About this product

Product Information

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1133625908
ISBN-13
9781133625902
eBay Product ID (ePID)
109483575

Product Key Features

Author
Debra Zahay, Mary Lou Roberts
Publication Name
Internet Marketing : Integrating Online and Offline Strategies
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
512 Pages

Dimensions

Item Length
10.8in
Item Height
0.7in
Item Width
8.6in
Item Weight
36.1 Oz

Additional Product Features

Edition Number
3
Table of Content
Part I: FOUNDATIONS OF INTERNET MARKETING.1. Internet Marketing as Part of Marketing Communications Mix.2. The Internet Value Chain.3. Business Models and Strategies.4. Direct and Database Foundations.Part II: ESSENTIAL INTERNET MARKETING TOOLS.5. Branding and Video Marketing. 6. Display Advertising and Other Customer Acquisition Tools.7. Email Marketing to Build Consumer and Business Relationships.8. Search Marketing-SEO and PPC.9. Social Media Marketing.Part III: DEVELOPING INTERNET MARKETING STRATEGIES AND PROGRAMS.10. Lead Generation and Conversion in B2B and B2C Markets.11. Customer Relationship Development and Management.12. Developing and Maintaining Effective Web Sites.13. Customer Service and Support in Web Space.Part IV: EVALUATING PERFORMANCE AND OPPORTUNITIES.14. Measuring and Evaluating Web Marketing Programs.15. Social and Regulatory Issues: Privacy, Security, and Intellectual Property.16. Mobile Marketing and Media Convergence.
Copyright Date
2013
Target Audience
College Audience
Topic
Marketing / General, E-Commerce / Internet Marketing, General
Dewey Decimal
658.8/4
Dewey Edition
21
Genre
Business & Economics

All listings for this product

item 1 Internet Marketing: Integrating Online and Offline Strategies
$4.97
Free shipping
item 2 Internet Marketing: Integrating Online and Offline Strategies
$5.17
Free shipping
item 3 Internet Marketing : Integrating Online and Offline Strategies Pa
$6.17
Free shipping
item 4 Internet Marketing: Integrating Online and Offline Strategies by
$6.34
Free shipping
item 5 Internet Marketing: Integrating Online and Offline Strategies by Roberts: Used
$7.45
Last oneFree shipping
item 6 Internet Marketing: Integrating Online and Offline Strategies by Roberts, Mary
$7.47
Free shipping
item 7 Internet Marketing: Integrating - Paperback, by Roberts Mary Lou; - Acceptable r
$8.31
Free shipping

See all 13

5.0

5.0 out of 5 stars based on 1 product rating

1 product rating

1 users rated this 5 out of 5 stars
0 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

5 out of 5 stars
by creig-42Sep 01, 2022
Amazing
GREAT. It is so informational and it details strategies that small and large corporations and easily execute.
Verified purchase: Yes | Condition: Pre-owned

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$35.70 New
$34.00 Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$10.00 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$29.99 New
---- Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$20.98 New
$18.00 Used
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)
4.9 out of 5 stars based on 7 product ratings
$41.45 New
$38.99 Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$19.80 New
$17.66 Used
Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)
4.9 out of 5 stars based on 17 product ratings
$23.29 New
$17.99 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new
$32.00
Trending at $42.75
IBC 2021 International Building Code, Paperback - Brand New
$59.95
Trending at $63.99
National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK
$33.90
Trending at $36.40
International Residential Code for One and Two-Family Dwellings 2021 free ship
$58.00
Trending at $68.00
Publication Manual of the American Psychological Association: 7th Edition, 2020
$14.45
Trending at $15.97
National Electrical Code 2023 Edition by National Fire Protection SPIRAL
$35.10
Trending at $42.59