Entrepreneurship by Michael P. Peters, Robert D. Hisrich and Dean A. Shepherd (2012, Hardcover)

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Product Information

The 9th Edition of Entrepreneurship , by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0078029198
ISBN-13
9780078029196
eBay Product ID (ePID)
144132620

Product Key Features

Author
Robert D. Hisrich, Dean A. Shepherd, Michael P. Peters
Publication Name
Entrepreneurship
Format
Hardcover
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
640 Pages

Dimensions

Item Length
10in
Item Height
1.1in
Item Width
8.5in
Item Weight
45.2 Oz

Additional Product Features

Lc Classification Number
Hd62.5.H577 2013
Edition Number
9
Table of Content
Part I: The Entrepreneurial Perspective 1.Entrepreneurship and the Entrepreneurial Mind-Set 2.Entrepreneurial Intentions and Corporate Entrepreneurship 3.Entrepreneurial Strategy: Generating and Exploiting New Entries Part II: From Idea to Opportunity 4.Creativity and the Business Idea 5.Identifying and Analyzing Domestic and International Opportunities 6.Intellectual Property and Other Legal Issues for the Entrepreneur Part III: From the Opportunity to the Business Plan 7.The Business Plan: Creating and Starting the Venture 8.The Marketing Plan 9.The Organizational Plan 10. The Financial Plan Part IV: From the Business Plan to Funding the Venture 11.Sources of Capital 12.Informal Risk Capital, Venture Capital, and Going Public Part V: From Funding the Venture to Launching, Growing and Ending the New Venture 13.Strategies for Growth and Managing the Implication of Growth 14.Accessing Resources for Growth from External Sources 15.Succession Planning and Strategies for Harvesting and Ending the Venture Part VI: Cases Case 1 - Turner Test Prep Co. Case 2 - Jim Boothe, Inventor Case 3 - A. Monroe Lock and Security Systems Case 4 - Beijing Sammies Case 5 - Intelligent Leisure Solutions Case 6 - The Beach Carrier Case 7 - Gourmet to Go Case 8 A - Intervela D.o.o. Kooper - Victory Sailmakers Case 8 B - Intervela Victory Sailmakers Case 9 - The Gril-Kleen Corporation Case 10 - Masi Technology Case 11 - NeoMed Technologies Case 12 - Mayu LLC Case 13 - Nature Bros. Ltd. Case 14 - Amy's Bread Case 15 - Supply Dynamics Case 16 - Datavantage Corporation Case 17 - Tire Valet: A Mobile Tire Company
Copyright Date
2013
Target Audience
College Audience
Topic
Personal Success, Entrepreneurship, New Business Enterprises, Strategic Planning, Corporate Finance / General
Lccn
2012-020946
Dewey Decimal
658.4/21
Dewey Edition
23/Eng/20220826
Illustrated
Yes
Genre
Business & Economics