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Best Practices in Law Firm Business Development and Marketing : Business Development and Marketing for Law Firms by Practising Law Insitute and Deborah Farone (2019, Hardcover)

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Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

Product Identifiers

Publisher
Practising Law Institute
ISBN-10
1402431163
ISBN-13
9781402431166
eBay Product ID (ePID)
10038799310

Product Key Features

Author
Deborah Farone, Practising Law Insitute
Publication Name
Best Practices in Law Firm Business Development and Marketing : Business Development and Marketing for Law Firms
Format
Hardcover
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Length
8.8in
Item Height
0.8in
Item Width
5.8in
Item Weight
15.6 Oz

Additional Product Features

Lc Classification Number
Kf316.5f37 2019
Table of Content
Chapter 1: Opening the Boxes of Best Practices Chapter 2: Technology and Marketing: The Impact of Procurement, Proposals, Outsourcing and AIChapter 3: Client RelationsChapter 4: Culture and Pursuing New BusinessChapter 5: Building a Marketing Department and Hiring the Right CMOChapter 6: Rewarding Business Development, Coaching and TrainingChapter 7: Personal Positioning, Visibility and TacticsChapter 8: Traditional and Social Media Chapter 9: Women and MarketingChapter 10: The Future of Business Development and Legal Marketing
Copyright Date
2018
Target Audience
Scholarly & Professional
Topic
Law Office Management, Business & Financial, Legal Profession, E-Commerce / Internet Marketing, General
Lccn
2018-938490
Genre
Law, Business & Economics

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Best Practices in Law Firm Business Development and Marketing : Business Development and Marketing for Law Firms by Practising Law Insitute and Deborah Farone (2019, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Best Practices in Law Firm Business Development and Marketing : B

item 2 Best Practices in Law Firm - Hardcover, by Brightman Farone Deborah - Very Good

item 3 Best Practices in Law Firm Business Development and Marketing

item 4 Best Practices in Law Firm Business Development and Marketing

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

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