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Investor Relations : Principles and International Best Practices in Financial Communications by Anne Guimard (2013, Hardcover, New Edition)

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About this product

Product Information

Investor Relations provides a wealth of both strategic and tactical guidance on how to understand and implement Investor Relations from an international perspective. It takes readers through the essential steps for understanding, conveying and, ultimately, marketing value, introducing a broad range of topics included in the theory and practice of Investor Relations, such as marketing, communication, and finance and securities law compliance. Written by an experienced and former Investor Relations Officer this comprehensive guide offers many easy-to-use and reliable educational features, containing proven, effective techniques, expert advice and helpful tips which will be valuable to anyone involved in competing for capital. Fully updated for today's practitioner, this second edition covers the latest technological innovations such as social media, the impact of macro-economic conditions on financial communications, the growing importance of Debt Investor Relations and of Environmental, Integrated Reporting, Social and Governance issues. It has been substantially expanded to discuss career opportunities in Investor Relations, to address the challenges of migrating to International Financial Reporting Standards and to include many new resources, guidelines, checklists and templates.

Product Identifiers

Publisher
Palgrave Macmillan The Limited
ISBN-10
1137337397
ISBN-13
9781137337399
eBay Product ID (ePID)
160001774

Product Key Features

Author
Anne Guimard
Publication Name
Investor Relations : Principles and International Best Practices in Financial Communications
Format
Hardcover
Language
English
Features
New Edition
Publication Year
2013
Type
Textbook
Number of Pages
Xv, 221 Pages

Dimensions

Item Length
9.4in
Item Height
0.5in
Item Width
6.4in
Item Weight
171.2 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hg1501-3550
Edition Description
New Edition
Edition Number
2
Reviews
'Anne Guimard clearly understands the true value-creating potential of investor relations. Her counsel is as clear and actionable as her perspective is thoughtful and thought provoking. A must read for anyone new to the craft or for those who realize that there's always something else to learn.' - Robert G. Berick, Managing Director, Falls Communications 'This book is the essential guide to anyone involved in Investor Relations. Anne's concise language clearly defines concepts and provides crucial information. Moreover, it provides useful IR templates and sample documents which reflect the best practice.' - Alexandre Bykov, IR adviser, 'Anne Guimard clearly understands the true value-creating potential of investor relations. Her counsel is as clear and actionable as her perspective is thoughtful and thought provoking. A must read for anyone new to the craft or for those who realize that there's always something else to learn.' - Robert G. Berick, Managing Director, Falls Communications 'This book is the essential guide to anyone involved in Investor Relations. Anne's concise language clearly defines concepts and provides crucial information. Moreover, it provides useful IR templates and sample documents which reflect the best practice.' - Alexandre Bykov, IR adviser
Table of Content
1. Competing for Capital 2. Seven Keys to Successful Investor Relations 3. Implementing Best Practices in Investor Relations 4. Measuring the Value of Investor Relations Conclusion Resources
Copyright Date
2013
Topic
Marketing / General, Public Relations, Finance / General, Industries / Financial Services
Lccn
2013-018190
Dewey Decimal
659.285
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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Picture 1 of 1

Investor Relations : Principles and International Best Practices in Financial Communications by Anne Guimard (2013, Hardcover, New Edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Investor Relations: Principles and International Be... by Guimard, Anne Hardback

item 2 Investor Relations: Principles and International Best Practices in Financial

item 3 Investor Relations: Principles and International Best Practices in Financial Com

item 4 Investor Relations: Principles and International Best Practices in Financial Com

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