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The Best Digital Marketing Campaigns in the World II by Damian Ryan (2014, Trade Paperback)

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Number of Pages: 272. Weight: 0.83 lbs. Publication Date: 2014-03-28. Publisher: Kogan Page.

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Product Information

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer. Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the World highlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. A practical and insightful book, it explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan presents an international collection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. The book covers a wide range of world-class award winning campaigns, including household names such as Coca-cola, Red Bull, Harley Davidson, and the most successful viral video of 2012. This new volume is a must-read guide for all marketers looking to embrace the new digital landscape.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749469684
ISBN-13
9780749469689
eBay Product ID (ePID)
167757910

Product Key Features

Author
Damian Ryan
Publication Name
Best Digital Marketing Campaigns in the World II
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Length
9.2in
Item Height
0.6in
Item Width
6.2in
Item Weight
14.9 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.R92 2014
Edition Number
2
Reviews
Praise for the previous edition: Offers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection. No business library should be without this!, Brings together an international collection of successful digital marketing campaigns...exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new., This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. Highly recommended., The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands., Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising., Praise for the previous edition: "[O]ffers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection..No business library should be without this!" --Midwest Book Review "[B]rings together an international collection of successful digital marketing campaignsâ€¦exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new." -- New York Journal of Books "This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. ...Highly recommended." --CHOICE
Table of Content
** Chapter - 24: Case study 24 O2 Rugby ** Chapter - 25: Case study 25 Samsung Facebook Activation ** Chapter - 26: Case study 26 Lufthansa Boeing 747-8 ** Chapter - 27: Case study 27 Fortnum & Mason ** Chapter - 28: Case study 28 Louisville Slugger ** Chapter - 29: Case study 29 Screwfix ** Chapter - 30: Case study 30 Polowers ** Chapter - 31: Case study 31 Peugeot: Let Your Body Drive ** Chapter - 32: Case study 32 Hobart: Get Back to Scratch ** Chapter - 33: Case study 33 Freshersfields.com ** Chapter - 34: Case study 34 Naturevalleytrailview.com ** Chapter - 35: Case study 35 'The Walking Dead' Kill Count ** Chapter - 36: Case study 36 8a Store ** Chapter - 37: Case study 37 UEFA Europa League ** Chapter - 38: Case study 38 Digicel ** Chapter - 39: Case study 39 Axe Wingman ** Chapter - 40: Case study 40 BBC Africa * Section - TWO: What's next? ** Chapter - 23: Case study 23 The Tweet Shop ** Chapter - 22: Case study 22 Green for Go! ** Chapter - 21: Case study 21 Ikea: Moving the Store ** Chapter - 20: Case study 20 Britain's Best Office Dog ** Chapter - 19: Case study 19 KWV 3 Brandy ** Chapter - 18: Case study 18 Koozai ** Chapter - 17: Case study 17 Bodyform ** Chapter - 16: Case study 16 Avaya ** Chapter - 15: Case study 15 Barclaycard 'Toys Unleashed' ** Chapter - 14: Case study 14 Chickasaw Country ** Chapter - 13: Case study 13 Red Bull Stratos ** Chapter - 12: Case study 12 Nike 10k Run ** Chapter - 11: Case study 11 Deutsche Telekom ** Chapter - 10: Case study 10 Activia ** Chapter - 09: Case study 9 Heathrow Boutique ** Chapter - 08: Case study 8 McDonald's. Our Food. Your Questions ** Chapter - 07: Case study 7 Harley-Davidson's Open Road Festival ** Chapter - 06: Case study 6 Heinz Beanz for Grown Upz ** Chapter - 05: Case study 5 JetBlue Getaways ** Chapter - 04: Case study 4 Faktum Hotels ** Chapter - 03: Case study 3 Oxford and Cambridge Boat Race ** Chapter - 02: Case study 2 How Social Saved Water ** Chapter - 01: Case study 1 Volkswagen BlueMotion Roulette * Section - ONE: Digital marketing is dead - no it's alive - no it's all integrated now... eh?
Copyright Date
2014
Topic
Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, Advertising & Promotion
Lccn
2013-049647
Dewey Decimal
658.8/72
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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The Best Digital Marketing Campaigns in the World II by Damian Ryan (2014, Trade Paperback)

About this product

Product Information

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item 1 The Best Digital Marketing Campaigns in the World II Paperback Da

item 2 The Best Digital Marketing Campaigns in the World II by Ryan, Damian Book The

item 3 The Best Digital Marketing Campaigns in the World II By Damian R

item 4 The Best Digital Marketing Campaigns in the World II by Damian Ryan: Used

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Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)

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