Campaign '84 takes players on a cross-country journey to win the hearts and minds of U.S. citizens and gain the presidency. Gamers play as an elephant or a donkey and select from a few absurd platforms on which to run, including "Control Water Guns" and "Outlaw Pink Cars." Players are presented with a map of the U.S., and they have 720 hours to enter states and guide their animal over a large group of people laid out to resemble the U.S. flag. Their approval rating increases as they touch more people and collect multipliers, with victory going to the candidate who covers the most ground.