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Redefining Global Strategy : Crossing Borders in a World Where Differences Still Matter by Pankaj Ghemawat (2007, Hardcover)

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About this product

Product Information

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy . Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: - Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. - Tracking the implications of particular border-crossing moves for your company's ability to create value. - Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1591398665
ISBN-13
9781591398660
eBay Product ID (ePID)
53567036

Product Key Features

Book Title
Redefining Global Strategy : Crossing Borders in a World Where Differences Still Matter
Author
Pankaj Ghemawat
Format
Hardcover
Language
English
Topic
Globalization, International / General, Strategic Planning
Publication Year
2007
Genre
Business & Economics, Political Science
Number of Pages
272 Pages

Dimensions

Item Length
9.5in
Item Height
1in
Item Width
6.4in
Item Weight
19 Oz

Additional Product Features

Lc Classification Number
Hd62.4.G474 2007
Copyright Date
2007
Lccn
2007-009124
Intended Audience
Trade
Illustrated
Yes

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Most relevant reviews

2 out of 5 stars
by sBnTmDFoTf-@Del...Mar 20, 2012
Just about ok.
The book is too complicated! The explanation for one table is basically one whole chapter! I had to purchase it because it was a mandatory read. However, if you are writing research papers.. the tables in the book are really helpful (ONLY THE TABLES..!)

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