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Social Media Management Hardcover Book

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augoods (11685)
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eBay item number:284252423432

Last updated on 30 May, 2024 07:08:52 AESTView all revisionsView all revisions

Item specifics

Condition: Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...

Book Title: Social Media Management

Brand: Springer-Verlag GmbH

MPN: Does not apply

Manufacturer Part Number: Does not apply

ISBN: 9783319219899

Publication Year: 2015

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Social Media Management: Technologies and Strategies for Creating Business Value

Item Height: 235mm

Author: Amy Van Looy

Publisher: Springer International Publishing Ag

Item Width: 155mm

Subject: Computer Science, Management, Marketing, Business

Item Weight: 5325g

Number of Pages: 250 Pages

About this product

Product Information

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Product Identifiers

Publisher

Springer International Publishing Ag

ISBN-13

9783319219899

eBay Product ID (ePID)

216429954

Product Key Features

Author

Amy Van Looy

Publication Name

Social Media Management: Technologies and Strategies for Creating Business Value

Format

Hardcover

Language

English

Subject

Computer Science, Management, Marketing, Business

Publication Year

2015

Type

Textbook

Number of Pages

250 Pages

Dimensions

Item Height

235mm

Item Width

155mm

Item Weight

5325g

Additional Product Features

Title_Author

Amy Van Looy

Series Title

Springer Texts in Business and Economics

Country/Region of Manufacture

Switzerland

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:284252423432

Last updated on 30 May, 2024 07:08:52 AESTView all revisionsView all revisions

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