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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder (Paperback, 2014)

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Align Strategy With Metrics Using Social Monitoring Best Practices Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately. -Paul Holmes, The Holmes Report Marshall has provided much-needed discipline to our newest marketing frontier-a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil. -Ryan Rasmussen, VP Research, Zocalo Group Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks. -W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media. -Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.comAbout the Book Practically overnight, social media has become a critical tool for every marketing objective-from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needsSet up the right processes to achieve your goalsExtract the hidden meaning from all the data you collectQuantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond up-to-date and leads you well into the future-and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics-the most in-depth, forward-looking book on the subject.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071824491
eBay Product ID (ePID)
182790963

Product Key Features

Author
Marshall Sponder
Publication Name
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Height
287mm
Item Width
178mm
Item Weight
452g

Additional Product Features

Title_Author
Marshall Sponder
Country/Region of Manufacture
United States

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

International Building Code IBC 2021 International Code Council Paperback

International Code Council Ser.: 2021 International Residential Code by...

National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK

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