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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson (Hardcover, 2016)

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Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign. The Art of Digital Marketing is designed to be both practical and comprehensive.

About this product

Product Information

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119265702
eBay Product ID (ePID)
221271657

Product Key Features

Author
Ian Dodson
Publication Name
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
259mm
Item Width
188mm
Item Weight
846g

Additional Product Features

Title_Author
Ian Dodson
Country/Region of Manufacture
United States

All listings for this product

item 1 The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Target
AU $66.58
Free postage
item 2 Ian Dodson The Art of Digital Marketing (Hardback)
AU $85.59
Free postage
item 3 Ian Dodson The Art of Digital Marketing (Hardback) (US IMPORT)
AU $99.90
Free postage
item 4 NEW BOOK The Art of Digital Marketing - The Definitive Guide to Creating Strateg
AU $90.66
+AU $9.95 postage

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Picture 1 of 1

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson (Hardcover, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Target

item 2 Ian Dodson The Art of Digital Marketing (Hardback)

item 3 Ian Dodson The Art of Digital Marketing (Hardback) (US IMPORT)

item 4 NEW BOOK The Art of Digital Marketing - The Definitive Guide to Creating Strateg

Best Selling in Adult Learning & University

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

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