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The Art of Client Service: 58 Things Every Advert... by Solomon, Robert Hardback
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9 available / 4 sold
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eBay item number:302952379089
Item specifics
- Condition
- Title
- The Art of Client Service: 58 Things Every Advertising and Mar...
- Book Title
- The Art of Client Service: 58 Things Every Advertising and Mar...
- ISBN
- 1427796718
- EAN
- 9781427796714
- Binding
- Hardback
- Date of Publication
- 20080101
- Release Title
- The Art of Client Service: 58 Things Every Advertising and Mar...
- Artist
- Solomon, Robert
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know
- Item Height
- 187mm
- Publisher
- Kaplan AEC Education
- Item Width
- 127mm
- Subject
- Marketing
- Item Weight
- 314g
- Number of Pages
- 208 Pages
About this product
Product Information
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive, Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.Now fully updated and revised, The Art of Client Service is geared to the entire account team - copy writers, art directors, and planners, researchers, media executives, support staff - anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: know when to look it up; know when to make it up; what happens when I screw up?; respect what it takes to do great creative; in a high-tech world, be low-tech; be brief, be bright, be gone; how to write a letter of proposal; and, the Zen of PowerPoint. You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
Product Identifiers
Publisher
Kaplan AEC Education
ISBN-13
9781427796714
eBay Product ID (ePID)
88461223
Product Key Features
Publication Name
The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
208 Pages
Dimensions
Item Height
187mm
Item Width
127mm
Item Weight
314g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Seller assumes all responsibility for this listing.
eBay item number:302952379089
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