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Trademarks and Their Role in Innovation, Entrepreneursh
GBP 116.99
ApproximatelyUS $149.26
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Located in: Aldershot, United Kingdom
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eBay item number:314129970586
Item specifics
- Condition
- Book Title
- Trademarks and Their Role in Innovation, Entrepreneurship and ...
- ISBN
- 9780367706647
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 174mm
- Subject
- Economics, Management, Business
- Item Weight
- 767g
- Number of Pages
- 346 Pages
About this product
Product Information
Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367706647
eBay Product ID (ePID)
21049052993
Product Key Features
Publication Name
Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization
Format
Hardcover
Language
English
Subject
Economics, Management, Business
Publication Year
2021
Type
Textbook
Number of Pages
346 Pages
Dimensions
Item Height
246mm
Item Width
174mm
Item Weight
767g
Additional Product Features
Editor
Carolina Castaldi, Meindert J. Flikkema, Joern Block
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
Seller assumes all responsibility for this listing.
eBay item number:314129970586
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Item location:
Aldershot, United Kingdom
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Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
| Shipping and handling | Import charges | To | Service | Delivery*See Delivery notes |
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| Will usually ship within 3 business days of receiving cleared payment. |
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6***j (68)- Feedback left by buyer.
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The book was as described. Excellent value and good service. Very well packaged, delivery was accurate enough and good communication. Will be happy to buy from again. Many thanks
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Fantastic professional seller, great communication and best price! Arrived fast perfectly packaged and brand new as described. Very happy, really adds to my collection thank you!
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Past 6 months
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Prompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.