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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company by Duane Knapp (Hardcover, 1999)

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In this study, branding consultant Duane Knapp analyzes the methods of his clients (who include AT&T and Federated Department Stores) and other top marketing performers to understand what makes a successful brand. His analysis, based on a detailed examination of some of the most innovative and powerful brand companies in the world, is presented as a practical methodology that can be used by executives, brand managers, marketers and entrepreneurs to build a brand that adds value to their bottom line. The author uses case studies of a range of market leaders, including Starbucks, Whirlpool, Lexus and Hallmark, to illustrate his central point: that successful companies do more than come up with a brand, a catchy phrase and expensive advertising. Rather, building a brand and managing it profitably requires that the entire organization adopt the brand as a way of thinking - the brand mindset.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780071347952
eBay Product ID (ePID)
90679590

Product Key Features

Author
Duane Knapp
Publication Name
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
1999
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
231mm
Item Width
163mm
Item Weight
577g

Additional Product Features

Title_Author
Duane Knapp
Country/Region of Manufacture
United States

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Picture 1 of 2

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company by Duane Knapp (Hardcover, 1999)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Brand Mindset: Five Essential Strategies for Building Brand A

item 2 The Brand Mindset: Five Essential Strategies for Building Brand A

item 3 The Brand Mindset: Five Essential Strategies for Building Brand

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

Save on Textbooks

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Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR w/ PAGE TABLE

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Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR(Hardcover) 5th.

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