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Brand Harmony: Achieving dynamic results by orchestrating your customer's total experience by Steve Yastrow (Hardcover, 2010)

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Product Information

Any company could perform better if it followed the principles of Brand Harmony, but those who actually succeed are those who are willing to question their past marketing practices and have a strong, active desire to improve their company's performance. They are willing to admit that their customers have great power, and that these customers will scrutinise any and all interactions with the company, and, for that reason, they are committed to involving their entire organisation in the marketing process. Steve Yastrow is president of Yastrow Marketing, a consulting firm which has served clients such as McDonald's Corporation, Tom Peters Company, The Cayman Islands Department of Tourism, Wyndham Hotels and Resorts and Reed Business Information. 'Memo to the CEO: If your marketing person won't spend the time to do the exercises in this wonderful book, it's time to replace her.' - Seth Godin, author of Purple Cow

Product Identifiers

Publisher
Select Books INC International Concepts
ISBN-13
9781590790533
eBay Product ID (ePID)
91376393

Product Key Features

Author
Steve Yastrow
Publication Name
Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Format
Hardcover
Language
English
Subject
Writing & Reading, Marketing
Publication Year
2010
Type
Reference
Number of Pages
176 Pages

Dimensions

Item Height
230mm
Item Width
150mm
Item Weight
400g

Additional Product Features

Title_Author
Steve Yastrow
Country/Region of Manufacture
United States

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Picture 1 of 2

Brand Harmony: Achieving dynamic results by orchestrating your customer's total experience by Steve Yastrow (Hardcover, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Dictionaries & Reference

The Manipulated Man by Esther Vilar (2009, Trade Paperback, Revised edition)

Poor Charlie's Almanack : The Essential Wit and Wisdom of Charles T. Munger by Charles T. Munger (2023, Hardcover)

2022 California Building Code, Title 24, Part 2 by International Code Council (2022, Trade Paperback)

Passport to Magonia : From Folklore to Flying Saucers by Jacques Vallee (2014, Trade Paperback)

Mondays with My Old Pastor : Sometimes All We Need Is a Reminder from Someone Who Has Walked Before Us by José Luis Navajo and José Luis Navajo (2012, Trade Paperback)

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