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Sports Marketing : A Strategic Perspective by Matthew D. Shank (2008, Hardcover)
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Located in: East Hartford, Connecticut, United States
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eBay item number:233659648070
Item specifics
- Condition
- Subjects
- Sports
- Subject
- Business & Economics
- Topic
- Marketing
- Narrative Type
- Nonfiction
- ISBN
- 9780132285353
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Sports Marketing : a Strategic Perspective
- Item Height
- 0.5in
- Item Length
- 10in
- Publisher
- Prentice Hall PTR
- Item Width
- 8in
- Item Weight
- 34.9 Oz
- Number of Pages
- 480 Pages
About this product
Product Information
KEY BENEFIT : Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. KEY TOPICS : This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. MARKET : An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0132285355
ISBN-13
9780132285353
eBay Product ID (ePID)
59788060
Product Key Features
Publication Name
Sports Marketing : a Strategic Perspective
Format
Hardcover
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
480 Pages
Dimensions
Item Length
10in
Item Height
0.5in
Item Width
8in
Item Weight
34.9 Oz
Additional Product Features
Lc Classification Number
Gv716.S42 2008
Edition Number
4
Table of Content
Brief Contents Preface PART I:Ā Contingency Framework For Strategic Sports Marketing Chapter 1Ā Ā Ā Ā Ā Ā Ā Emergence of Sports Marketing Chapter 2Ā Ā Ā Ā Ā Ā Ā Contingency Framework for Strategic Sports Marketing PART II:Ā Planning For Market Selection Decisions Chapter 3Ā Ā Ā Ā Ā Ā Ā Research Tools for Understanding Sports Consumers Chapter 4Ā Ā Ā Ā Ā Ā Ā Understanding Participants as Consumers Chapter 5Ā Ā Ā Ā Ā Ā Ā Understanding Spectators as Consumers Chapter 6Ā Ā Ā Ā Ā Ā Ā Segmentation, Targeting, and Positioning PART III:Ā Planning The Sports Marketing Mix Chapter 7Ā Ā Ā Ā Ā Ā Ā Sports Product Concepts Chapter 8Ā Ā Ā Ā Ā Ā Ā Managing Sports Products Chapter 9Ā Ā Ā Ā Ā Ā Ā Promotion Concepts Chapter 10Ā Ā Ā Ā Ā Promotion Mix Elements Chapter 11Ā Ā Ā Ā Ā Sponsorship Programs Chapter 12Ā Ā Ā Ā Ā Pricing Concepts and Strategies PART IV:Ā Ā Ā Ā Ā Ā Ā Implementing And Controlling The Strategic Sports Marketing Process Chapter 13Ā Ā Ā Ā Ā Implementing and Controlling the Strategic Sports Marketing Process Appendix A:Career Opportunities in Sports Marketing Appendix B:Sports Marketing Sites of Interest on the Internet Glossary Photo Credits Index Ā
Copyright Date
2009
Target Audience
College Audience
Topic
Marketing / General, Business Aspects, General
Lccn
2008-005328
Dewey Decimal
796.068/8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Sports & Recreation
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:233659648070
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Item location:
East Hartford, Connecticut, United States
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