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Sports Marketing : A Strategic Perspective by Matthew D. Shank (2004, Trade Paperback)

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Product Information

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131440772
ISBN-13
9780131440777
eBay Product ID (ePID)
30502312

Product Key Features

Author
Matthew D. Shank
Publication Name
Sports Marketing : a Strategic Perspective
Format
Trade Paperback
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
624 Pages

Dimensions

Item Length
10.4in
Item Height
1in
Item Width
8.3in
Item Weight
40.8 Oz

Additional Product Features

Lc Classification Number
Gv716.S42 2004
Edition Number
3
Table of Content
I. CONTINGENCY FRAMEWORK FOR STRATEGIC SPORTS MARKETING. 1. Emergence of Sports Marketing. 2. Contingency Framework for Strategic Sports Marketing. 3. External and Internal Contingencies. II. PLANNING FOR MARKET SELECTION DECISIONS. 4. Research Tools for Understanding Sports Consumers. 5. Understanding Participants as Consumers. 6. Understanding Spectators as Consumers. 7. Segmentation, Targeting, and Positioning. III. PLANNING THE SPORTS MARKETING MIX. 8. Sports Product Concepts. 9. Managing Sports Products. 10. Promotion Concepts. 11. Promotion Mix Elements. 12. Sponsorship Programs. 13. Distribution Concepts. 14. Pricing Concepts. 15. Pricing Strategies. IV. IMPLEMENTING AND CONTROLLING THE STRATEGIC SPORTS MARKETING PROCESS. 16. Implementing and Controlling the Strategic Sports Marketing Process. Appendix A. Career Opportunities in Sports Marketing. Appendix B. Sports Marketing Sites of Interest on the Internet. Glossary.
Copyright Date
2005
Target Audience
College Audience
Topic
Marketing / General, Business Aspects
Lccn
2004-044696
Dewey Decimal
796.068/8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Sports & Recreation

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Sports Marketing : A Strategic Perspective by Matthew D. Shank (2004, Trade Paperback)

About this product

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item 1 Sports Marketing: A Strategic Perspective - hardcover, Shank, 9780131440777

item 2 Sports Marketing: A Strategic Perspective

item 3 Sports Marketing: A Strategic Perspective

item 4 Sports Marketing: A Strategic Perspective - Hardcover - ACCEPTABLE

item 5 Sports Marketing: A Strategic Perspective by Shank, Matthew D.

item 6 Sports Marketing A Strategic Perspective by Matthew Shank

item 7 SPORTS MARKETING: A STRATEGIC PERSPECTIVE By Matthew Shank - Hardcover EXCELLENT

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