The item you selected is unavailable, but we found something similar.

Picture 1 of 1

Stock photo

Sports Marketing by Donald Roy, Michael Fetchko and Kenneth E. Clow (2012, Trade Paperback, Revised edition)

Be the first towrite a review.

ZUBER (236873)
98.2% positive feedback

Price:

$63.95

Free shipping

Estimated delivery Tue, Apr 30 - Thu, May 2

Returns:

30 days returns. Seller pays for return shipping.

Condition:

Brand New

SPORTS MARKETING By Michael Fetchko, Donald Roy, Kenneth E. Clow - Hardcover **BRAND NEW**.

About this product

Product Information

For courses in Sports Marketing. Help students understand the business of sports through a practitioner's perspective. Written from the perspective of those who've been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner's approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter's industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students' analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter's industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter's game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning . Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book's industry experts.

Product Identifiers

Publisher
Routledge
ISBN-10
0132135469
ISBN-13
9780132135467
eBay Product ID (ePID)
117248531

Product Key Features

Author
Michael Fetchko, Kenneth E. Clow, Donald Roy
Publication Name
Sports Marketing
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2012
Type
Textbook
Number of Pages
416 Pages

Dimensions

Item Length
11in
Item Height
0.8in
Item Width
8.5in
Item Weight
42.5 Oz

Additional Product Features

Lc Classification Number
Gv716
Edition Description
Revised Edition
Table of Content
Part I: Introduction to Sports Marketing 1. Sports Meets Marketing Part II: Understanding Customers 2. Examining Sports Entertainment Consumption 3. Understanding the Marketing Environment 4. Segmenting Audiences for Sports Part III: Responding to Customers 5. Building a Relevant Brand 6. Defining the Product Offering 7. Tapping into Passion through Experiential Marketing Part IV: Engaging Customers 8. Planning the Brand Story -- Communications Strategy 9. Creating the Brand Story -- Communications Campaigns 10. Telling the Brand Story -- Communications Channels 11. Leveraging the Sports Brand through Sponsorship-Linked Marketing Part V: Satisfying and Serving Customers 12. Measuring Sports Brand Performance 13. Living the Brand Promise. Delivery of Sports Experiences 14. Preparing Future Sports Marketers
Copyright Date
2013
Target Audience
College Audience
Topic
Marketing / General, Business Aspects
Lccn
2012-018581
Dewey Decimal
796.06/88
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Sports & Recreation

All listings for this product

item 1 Sports Marketing by Fetchko, Michael, Roy, Donald, Clow, Kenneth E.
$8.88
Free shipping
item 2 Sports Marketing by Fetchko, Michael; Roy, Donald; Clow, Kenneth E.
$9.83
Free shipping
item 3 Sports Marketing
$5.00
item 4 Sports Marketing by Michael Fetchko: Used
$12.56
Free shipping
item 5 SPORTS MARKETING By Donald P. Roy Michael Fetchko Kenneth Glow - Hardcover
$14.99
Free shipping
item 6 Sports Marketing by Donald Roy, Michael Fetchko and Kenneth E. Clow (2012, Trade
$12.99
+$6.95 shipping
item 7 Sports Marketing by Clow, Kenneth E. (Hardcover)
$7.99
+$12.99 shipping

See all 14

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 6 product ratings
$12.19 New
---- Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$33.00 New
$32.00 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$34.89 New
$34.00 Used
PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)
4.9 out of 5 stars based on 7 product ratings
$18.69 New
$13.00 Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$18.95 New
$17.66 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.0 out of 5 stars based on 4 product ratings
$19.00 New
$5.27 Used
NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)
No ratings or reviews yet
$59.50 New
---- Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR w/ PAGE TABLE
$25.00
Trending at $39.99
PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋
$17.99
Trending at $31.31
Cognitive Behavior Therapy Basics and Beyond Hardcover
$19.99
Trending at $20.80
NEW NFPA 70® NEC Handbook with Index Tabs : 2023 Edition by NFPA USA
$59.50
Trending at $67.45
Designing Data-Intensive Applications : The Big Ideas Behind Reliable Brand New
$15.00
Trending at $18.95
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR(Hardcover) 5th.
$41.50
Trending at $43.95

Shop by category

Picture 1 of 1

Sports Marketing by Donald Roy, Michael Fetchko and Kenneth E. Clow (2012, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Sports Marketing by Fetchko, Michael, Roy, Donald, Clow, Kenneth E.

item 2 Sports Marketing by Fetchko, Michael; Roy, Donald; Clow, Kenneth E.

item 3 Sports Marketing

item 4 Sports Marketing by Michael Fetchko: Used

item 5 SPORTS MARKETING By Donald P. Roy Michael Fetchko Kenneth Glow - Hardcover

item 6 Sports Marketing by Donald Roy, Michael Fetchko and Kenneth E. Clow (2012, Trade

item 7 Sports Marketing by Clow, Kenneth E. (Hardcover)

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR w/ PAGE TABLE

PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋

Cognitive Behavior Therapy Basics and Beyond Hardcover

NEW NFPA 70® NEC Handbook with Index Tabs : 2023 Edition by NFPA USA

Designing Data-Intensive Applications : The Big Ideas Behind Reliable Brand New

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR(Hardcover) 5th.

You may also like

Paperback Dictionaries Revised Edition

Atlas Paperbacks Revised Edition

Revised Edition Paperback Textbooks

Revision/Practice Study Paperbacks Prep Revised Edition

IT Study Paperbacks Prep Revised Edition

Paperback Language Course Revised Edition