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The Ultimate Guide to Sports Marketing by Lisa Delpy Neirotti, Stedman Graham and Joe Jeff Goldblatt (2001, Hardcover, Revised edition)

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About this product

Product Information

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071361243
ISBN-13
9780071361248
eBay Product ID (ePID)
1753276

Product Key Features

Book Title
Ultimate Guide to Sports Marketing
Author
Lisa Delpy Neirotti, Joe Jeff Goldblatt, Stedman Graham
Format
Hardcover
Language
English
Features
Revised
Topic
Personal Finance / Investing, Business Aspects
Publication Year
2001
Genre
Business & Economics, Sports & Recreation
Number of Pages
315 Pages

Dimensions

Item Length
9.3in
Item Height
1in
Item Width
6.4in
Item Weight
21.9 Oz

Additional Product Features

Lc Classification Number
Gv713.G62 2001
Edition Description
Revised Edition
Edition Number
2
Table of Content
Part I: The Role and Scope of Sport Events. Chapter 1: Understanding the Sport Industry, the Players, and Opportunities. Chapter 2: Critical Planning to Master the Game. Chapter 3: Designing, Planning, and Controlling Event Logistics. Chapter 4: Providing Hospitality at Sport Events. Chapter 5: Negotiations and Contracts. Chapter 6: Risk Management: Protecting Your Investment. Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity. Chapter 8: Event Marketing. Part II: Practical Methods for Achieving Success. Chapter 9: Financing Sports Events. Chapter 10: Licensing Agreements and Merchandising. Chapter 11: The Ins and Outs of Sport Events. Chapter 12: Sports Tourism: An Economic Catalyst for Cities. Chapter 13: Charitable Events. Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals. Part III: Appendices: 1: Sample Agreements. 2: Useful Resources.
Copyright Date
2001
Lccn
00-052721
Dewey Decimal
659.1/9796
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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Most relevant reviews

4 out of 5 stars
by brockkl1Mar 03, 2007
If you want a career in sports, this is the book for u
Wonderful resources, the appendix is a wealth of information. Each chapter is great and contains good information and advice. A must for anyone pursuin a career in Sports Marketing or Management.

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