The item you selected is unavailable, but we found something similar.

Picture 1 of 2

Stock photo

Marketing of High-Technology Products and Innovations by Mohr, Jakki J Hardback - Picture 1 of 2

Marketing of High-Technology Products and Innovations by Mohr, Jakki J Hardback - Picture 2 of 2

The Marketing of High Technology Products and Innovations by Jakki Mohr (2000, Hardcover)

Be the first towrite a review.

World of Books USA (1077411)
95% positive feedback

Price:

$8.67

Free shipping

Estimated delivery Sat, Apr 27 - Wed, May 1

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Very Good

Author:Mohr, Jakki J. Book Binding:Hardback. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know! We want your experience with World of Books to be enjoyable and problem free.

About this product

Product Information

For undergraduate/graduate-level courses in Marketing of Technology, Innovation, Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing. Using a systematic approach grounded in relevant theories and empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to-business marketing contexts.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130136069
ISBN-13
9780130136060
eBay Product ID (ePID)
1766509

Product Key Features

Author
Jakki Mohr
Publication Name
Marketing of High Technology Products and Innovations
Format
Hardcover
Language
English
Publication Year
2000
Type
Textbook
Number of Pages
414 Pages

Dimensions

Item Length
9.4in
Item Height
0.8in
Item Width
7.2in
Item Weight
27.9 Oz

Additional Product Features

Lc Classification Number
Hc79.H53m64 2001
Table of Content
1. Introduction to High-Technology. 2. Strategy and Corporate Culture in High-Technology Firms. 3. Relationship Marketing: Partnerships and Alliances. 4. Market Orientation and R&D Marketing Interaction in High-Technology Firms. 5. Marketing Research Tools in High-Tech Markets. 6. Understanding High-Tech Customers. 7. Product Development and Management Issues in High-Tech Markets. 8. Distribution Channels and Supply Chain Management in High-Tech Markets. 9. Pricing Considerations in High-Tech Markets. 10. Advertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships. 11. E-Business and Internet Marketing. 12. Realizing the Promise of Technology.
Copyright Date
2001
Target Audience
College Audience
Topic
Marketing / General, General, Technical & Manufacturing Industries & Trades
Lccn
00-063700
Dewey Decimal
620/.0068/8
Dewey Edition
21
Illustrated
Yes
Genre
Technology & Engineering, Business & Economics

All listings for this product

item 1 Marketing of High-Technology Products and Innovations by Mohr, Jakki J Hardback
$8.67
Free shipping
item 2 The Marketing of High Technology Products and Innovations Hardcov
$9.88
Free shipping

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 6 product ratings
$11.66 New
---- Used
PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)
4.9 out of 5 stars based on 7 product ratings
$18.79 New
$17.99 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$29.99 New
---- Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$35.06 New
$32.99 Used
National Electrical Code 2023 by (NFPA) National Fire Protection Association (2022, Trade Paperback)
5.0 out of 5 stars based on 2 product ratings
$34.79 New
$29.99 Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$18.95 New
$17.66 Used
NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)
No ratings or reviews yet
$58.99 New
$58.97 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR
$11.66
Trending at $13.18
PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋
$17.99
Trending at $34.20
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new
$32.00
Trending at $41.00
National Electrical Code 2023 Edition by National Fire Protection SPIRAL
$35.30
Trending at $40.50
Natural Remedies For All Kind of Disease Inspired by Barbara O'Neill's Teachings
$16.49
Trending at $17.93
The Pocket Guide to the DSM-5-TR Diagnostic Exam by Abraham M..........
$13.00
Trending at $13.28

Shop by category

Picture 1 of 2

The Marketing of High Technology Products and Innovations by Jakki Mohr (2000, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing of High-Technology Products and Innovations by Mohr, Jakki J Hardback

item 2 The Marketing of High Technology Products and Innovations Hardcov

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

National Electrical Code 2023 by (NFPA) National Fire Protection Association (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

Save on Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR

PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

National Electrical Code 2023 Edition by National Fire Protection SPIRAL

Natural Remedies For All Kind of Disease Inspired by Barbara O'Neill's Teachings

The Pocket Guide to the DSM-5-TR Diagnostic Exam by Abraham M..........

You may also like

Marketing Hardcover Textbooks

Marketing Nonfiction Hardcovers Books

Marketing Nonfiction Hardcovers Books in English

Engineering & Technology Technology Hardcover Nonfiction Books

Engineering & Technology Hardcover Textbooks

Hardcover Illustrated Nonfiction Marketing Signed Books