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Brand Bible : The Complete Guide to Building, Designing, and Sustaining Brands by Debbie Millman (2012, Trade Paperback)

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About this product

Product Information

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Product Identifiers

Publisher
Quarto Publishing Group USA
ISBN-10
159253726x
ISBN-13
9781592537266
eBay Product ID (ePID)
23038445646

Product Key Features

Author
Debbie Millman
Publication Name
Brand Bible : the Complete Guide to Building, Designing, and Sustaining Brands
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Not Available
Number of Pages
312 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
8.5in
Item Weight
29.7 Oz

Additional Product Features

Lc Classification Number
Hf5415.1255m548 2012
Reviews
"A collaboration between the students and faculty of School of Visual Arts (SVA) in New York City, this book, edited by Millman (chair, masters in branding program, SVA; Brand Thinking and Other Noble Pursuits ), investigates, first, how brands and branding became such an integral and ubiquitous aspect of advertising and, second, how brands are crafted. Early chapters trace the origins of commercial art, trademarks, and conspicuous consumption in Europe. Later chapters outline how branding has developed as an extension of the U.S. marketing industry. There is discussion of Ivory Soap, Band-Aids, Lacoste sportswear, MTV, Google, and Oprah, among many brands. The particular challenges of establishing a completely new product or service are also addressed. The final chapters are made up of brief interviews with brand consultants or managers about design. VERDICT: A well-researched and accessible how-to and history. Besides attracting marketers and entrepreneurs, the book's 300 illustrations (many ads and product images) will also appeal to commercial artists and graphic designers." - Library Journal
Copyright Date
2012
Topic
Graphic Arts / Branding & Logo Design, Consumer Guides, Graphic Arts / Commercial & Corporate
Lccn
2011-040806
Dewey Decimal
658.8/27
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Design, Référence

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item 1 Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands by
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item 2 Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands M
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item 3 Brand Bible : The Complete Guide to Building, Designing, and Sust
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Brand Bible : The Complete Guide to Building, Designing, and Sustaining Brands by Debbie Millman (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands by

item 2 Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands M

item 3 Brand Bible : The Complete Guide to Building, Designing, and Sust

item 4 Brand Bible : The Complete Guide to Building, Designing, and Sust

item 5 Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

item 6 Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brand...

item 7 Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Best Selling in Dictionaries & Reference

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Passport to Magonia : From Folklore to Flying Saucers by Jacques Vallee (2014, Trade Paperback)

Overstreet Comic Book Pg Sc Ser.: Overstreet Comic Book Price Guide Volume 53 by Robert M. Overstreet (2023, Trade Paperback)

Symbol Sourcebook : An Authoritative Guide to International Graphic Symbols by Henry Dreyfuss (1991, Trade Paperback)

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