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Business Economics (Modular Texts In Business & Eco... by Hornby, Win 0273646036

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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9780273646037
EAN
9780273646037
Publication Name
Business Economics
Item Length
9.5in
Publisher
Financial Times/Prentice Hall Hall
Publication Year
2001
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1in
Author
Win Hornby, Stuart Wall, Bob Gammie
Features
Revised
Item Width
7.7in
Item Weight
30.3 Oz
Number of Pages
472 Pages

About this product

Product Information

The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees.Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way. With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of Business and Management. It is particularly relevant to MSc and MBA students taking Business Economics for the first time.

Product Identifiers

Publisher
Financial Times/Prentice Hall Hall
ISBN-10
0273646036
ISBN-13
9780273646037
eBay Product ID (ePID)
2401358

Product Key Features

Author
Win Hornby, Stuart Wall, Bob Gammie
Publication Name
Business Economics
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2001
Type
Textbook
Number of Pages
472 Pages

Dimensions

Item Length
9.5in
Item Height
1in
Item Width
7.7in
Item Weight
30.3 Oz

Additional Product Features

Edition Description
Revised Edition
Edition Number
2
Table of Content
The Domestic Economic Environment The International Economic Environment Macroeconomic Issues Structure of the Economy Organisation of Firms and Markets Business Objectives Demand in Theory and Practice Costs in Theory and Practice Pricing in Theory and Practice Investment in Theory and Practice Business Strategy and Business Economics Governmnet and Business
Copyright Date
2001
Target Audience
College Audience
Topic
Industrial Management
Dewey Decimal
330/.024658
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

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  • GB 922696893
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