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Popular Cultures, Everyday Lives Ser.: A Token of My Affection : Greeting Cards and American Business Culture by Barry Shank (2006, Trade Paperback)

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$32.99

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About this product

Product Information

For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, A Token of My Affection follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a range of relevant texts and primary sources, Barry Shank demonstrates how greeting cards have affected and defined experiences of status, longing, desire, social connectedness, and love. Fascinating and surprising, A Token of My Affection shows what an industry devoted to emotional sincerity means for the lives of all Americans.

Product Identifiers

Publisher
Columbia University Press
ISBN-10
0231118791
ISBN-13
9780231118798
eBay Product ID (ePID)
30259029

Product Key Features

Author
Barry Shank
Publication Name
Token of My Affection : Greeting Cards and American Business Culture
Format
Trade Paperback
Language
English
Series
Popular Cultures, Everyday Lives Ser.
Publication Year
2006
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Length
0.8in
Item Height
0.1in
Item Width
0.6in
Item Weight
19.5 Oz

Additional Product Features

Lc Classification Number
Hd9839.G73u573 2004
Grade from
College Graduate Student
Reviews
A Token of My Affection is an important work of American studies and contributes much to business history., "A beautifully illustrated, painstakingly researched book... [a] smart, ambitious, innovative study." -- Lori Merish, American Historial Review, An intellectually rich, deeply researched history of mass-produced consumer good whose success depends on its ability to connect people emotionally., This well-written and nicely illustrated book illuminates how the imagery in greeting cards has reflected overt and covert classist assumptions., " A Token of My Affection is an important work of American studies and contributes much to business history." -- Catherine Gudis, American Studies, "This well-written and nicely illustrated book illuminates how the imagery in greeting cards has reflected overt and covert classist assumptions." -- Cele C. Otnes, "This volume will be a useful addition to marketing and social sciences collections... Recommended" -- Choice, "An intellectually rich, deeply researched history of mass-produced consumer good whose success depends on its ability to connect people emotionally." -- David Farber, Enterprise & Society, " A Token of My Affectionis an important work of American studies and contributes much to business history." -- Catherine Gudis, American Studies
Table of Content
List of Illustrations Acknowledgments Introduction: Structured Feelings amid Circulations of the Heart 1. Vicious Sentiments: Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries 2. The Nineteenth-Century Christmas Card: The Chromo-Reproduction of Sentimental Value 3. Corporate Sentiment: The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business 4. Condensation, Displacement, and Masquerade: The Dream-Work of Greeting Cards 5. Knitting the Social Lace: The Use of Greeting Cards 6. All This Senseless Rationality: Beyond the End of the Modern Era of Greeting Cards Notes Bibliography Index
Copyright Date
2004
Topic
Papercrafts, United States / 20th Century, United States / 19th Century, Business Etiquette, Popular Culture, Economics / General, Customs & Traditions
Lccn
2004-041311
Dewey Decimal
338.4/77455941/0973
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Crafts & Hobbies, History, Social Science

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item 1 A Token of My Affection – Greeting Cards... by Shank, Barry Paperback
$32.99
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item 2 A Token of My Affection – Greeting Cards... by Shank, Barry Paperback / softback
$36.53
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5 out of 5 stars
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Picture 1 of 8

Popular Cultures, Everyday Lives Ser.: A Token of My Affection : Greeting Cards and American Business Culture by Barry Shank (2006, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 A Token of My Affection – Greeting Cards... by Shank, Barry Paperback

item 2 A Token of My Affection – Greeting Cards... by Shank, Barry Paperback / softback

Ratings and Reviews

Most relevant reviews

interesting

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