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Specialty Shop Retailing : How to Run Your Own Store by Carol L. Schroeder (2002

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Last updated on Sep 19, 2019 13:20:08 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9780471212645
Book Title
Specialty Shop Retailing : How to Run Your Own Store
Item Length
9.3in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2002
Format
Hardcover
Language
English
Item Height
1.3in
Author
Carol L. Schroeder
Features
Revised
Genre
Business & Economics
Topic
Industries / Retailing, Small Business
Item Width
6.3in
Item Weight
20.8 Oz
Number of Pages
384 Pages

About this product

Product Information

This revised book offers comprehensive how-to information for starting a small business, such as buying stock, sales forecasting, inventory management, staffing, promotion and advertising, and customer service.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471212644
ISBN-13
9780471212645
eBay Product ID (ePID)
2201243

Product Key Features

Book Title
Specialty Shop Retailing : How to Run Your Own Store
Author
Carol L. Schroeder
Format
Hardcover
Language
English
Features
Revised
Topic
Industries / Retailing, Small Business
Publication Year
2002
Genre
Business & Economics
Number of Pages
384 Pages

Dimensions

Item Length
9.3in
Item Height
1.3in
Item Width
6.3in
Item Weight
20.8 Oz

Additional Product Features

Lc Classification Number
Hf5429.S35566 2002
Edition Description
Revised Edition
Edition Number
2
Table of Content
1. GETTING STARTED. Market Research. Are You Ready for Retailing? Is a Franchise Right for You? Buying an Existing Business. Writing a Business Plan. Selecting Your Business Format. Setting Up a Partnership. Financing Your Business. Permits and Licenses. Finding the Perfect Location. Naming Your Store. Developing a Logo. Stating Your Mission. Where to Get Help. Time to Get Started. 2. MANAGING YOUR STORE'S FINANCES. Setting Up the Cash Registers. Will That Be Cash, Check, or Charge? Bookkeeping 101. Accounting Reports. Working with an Accountant. Budgets and Future Planning. Tips for Taking Inventory. Setting Up Your Business Office. The Bottom Line. 3. STORE DESIGN. Establishing a Design Budget. Remodeling Your Store. The Design Concept. The Storefront and Entrance. Layout. Flooring Materials. Wall Treatments. Lighting. Ceilings. Selling on Several Levels. Deciding What Merchandise Goes Where. Interior Signage. The Checkout Area. Security Concerns. Background Music. Creating an Aromatic Environment. Storage, Offices, Lounges, and Other Backstage Needs. 4. MERCHANDISE BUYING. Targeting the Typical Customer. Establishing a Buying Budget. Where to Look for Merchandise. What to Order. Determining Quantities. Buying on Consignment. Developing Your Own Products. Direct Importing. Inventory Control. Seasonal Planning. Planning for Displays and Promotion. Working with Sales Reps. Buying Trips. Credit References. The Purchase Order Form. Placing Purchase Orders. Specifying Shipping Preferences. Setting Retail Prices. Developing Vendor Relations. 5. VISUAL MERCHANDISING. Checking in Merchandise. Pricing the Merchandise. Displaying the Merchandise. Maintaining Good Merchandising. Using Shop Windows Effectively. Display Mistakes to Avoid. Visual Merchandising in the Future. 6. STAFFING YOUR STORE. Do You Need Employees? Being the Boss. Hiring for Specialized Job Functions. The Role of the Store Manager. Appealing to a Shrinking Workforce. Where to Find Good Employees. The Hiring Process. Government Forms for New Employees. The Employment Agreement. Training the New Employee. The Employee Handbook. Flexible Scheduling. Compensating Employees. Benefits and Perks. Open-Book Management. Employee Evaluations. The Legalities of Firing. The Exit Interview. Creating Team Spirit. 7. CUSTOMER-FRIENDLY POLICIES ANS SERVICES. Motivating Employees to Provide Good Customer Service. Setting Store Policies. Customer Convenience and Comfort. Services beyond the Ordinary. Evaluating Customer Service. Can You Do It All? 8. ADVERTISING YOUR SHOP. Establishing an Advertising Budget. Targeting Your Market. Choosing the Media You Use. Using an Advertising Agency. Stretching Your Budget through Co-Op Advertising. The World of Print Advertising. Telephone Directory Advertising. Advertising in the Store. Direct Mail: Building a List. Broadcast Media: Radio. Advertising on TV. Riding the Electronic Waves: Retailing on the Internet. Evaluating Your Advertising. Advertising When Sales Are Down. Alternative Uses of Advertising. 9. CREATIVE PROMOTION AND PUBLICITY. Sales, Sales, Sales. Promotional Methods and Ideas. Special Events to Attract Customers to Your Store. Publicity and Public Relations. 10. GOOD WORKS ARE GOOD BUSINESS. Charitable Donations: What to Give and Who to Give It To. Fund-Raisers and Benefits. Selling Goods That Do Good. Environmentally So
Copyright Date
2002
Lccn
2002-511443
Dewey Decimal
658.8/75
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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  • by trendykidz_llc
    Apr 29, 2010

    Must Read For People Looking To Open A Resale Shop

    I’ve tried long and hard to find a book that would help me have a better understanding of opening/running my own business and have hit a dead end. I’ve bought several books online. They were informative, but very brief. This book is by far the best I’ve read. Everything is explained from the actual business owner’s (Carol Schroeder) point of view in great detail and in very easy terms the average person can understand. This is not a simple pamphlet or 150 page book filled with websites that lead you around in circles or gives you repetitious information. This book is a comprehensive guide that is filled with strong, sensible information that covers areas you would never think of. She describes the joys and benefits as well as the pitfalls many new store owners make that will lead to ...

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