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This textbook is a useful resource for students studying consumer bahavior. Different theories and aspects of psychology and business is discussed in the book. The information allows students to learn how to use psychology theories to their advantage when using it for marketing.
great doing business with you, would feel more than comfortable repeating in the future. Needed the book for school and can always find a great deal on half.com
I was never informed that it was a "review" copy. I was under the impression that it was "brand new"...also, there was some stain on the front...looked like a coffee stain.
This was the older version of the book but did the job. I earned an "A" in the class and the material was covered properly. Great examples in the book and easy to read.
I like the textbook because I'm using it for a course. I decided to buy it because the price was very reasonable.
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