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Consumer Behavior (10th Edition) - Hardcover By Schiffman, Leon - GOOD
US $5.14
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Last One / 13 sold
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eBay item number:254508297087
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 0135053013
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Consumer Behavior
- Item Height
- 1in
- Item Length
- 10.9in
- Publisher
- Prentice Hall PTR
- Item Width
- 8.7in
- Item Weight
- 52.6 Oz
- Number of Pages
- 600 Pages
About this product
Product Information
"Consumer Behavior" explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing. "
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0135053013
ISBN-13
9780135053010
eBay Product ID (ePID)
71773430
Product Key Features
Publication Name
Consumer Behavior
Format
Hardcover
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
600 Pages
Dimensions
Item Length
10.9in
Item Height
1in
Item Width
8.7in
Item Weight
52.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.32.S35 2010
Edition Number
10
Table of Content
Chapter 01 Consumer Behavior: Its Origin and Strategic and Applications Chapter 02 Introduction to the Consumer Research Process Chapter 03 Market Segmentation Chapter 04 Consumer Motivation Chapter 05 Personality and Consumer Behavior Chapter 06 Consumer Perception Chapter 07 Consumer Learning Chapter 08 Consumer Attitude Formation and Change Chapter 09 Communication and Consumer Behavior Chapter 10 The Family and Its Social Class Standing Chapter 11 Influence of Culture on Consumer Behavior Chapter 12 Subcultures and Consumer Behavior Chapter 13 Cross Cultural and Global Consumer Behavior Chapter 14 Diffusion of Innovations Chapter 15 Consumer Decision Making and Beyond Chapter 16 Consumers Social Responsibility and Green Marketing
Copyright Date
2010
Target Audience
College Audience
Topic
Customer Relations, Consumer Behavior
Lccn
2009-010869
Dewey Decimal
658.8/342
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
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eBay item number:254508297087
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Product ratings and reviews
Most relevant reviews
- Oct 08, 2011
good book for a good price
- Oct 07, 2009
Consumer Behavior
- Sep 06, 2010
I would buy here again.
- Mar 14, 2010
Consumer Behavior
- Aug 29, 2010
Consumer Behavior
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