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MySpeechLab Ser.: Public Speaking : Strategies for Success by David Zarefsky (2007, Trade Paperback)

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Product Information

Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, people should learn how to develop and apply strategies to speaking situations they encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges the reader to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

Product Identifiers

Publisher
Allyn & Bacon, Incorporated
ISBN-10
0205504051
ISBN-13
9780205504053
eBay Product ID (ePID)
57008714

Product Key Features

Author
David Zarefsky
Publication Name
Public Speaking : Strategies for Success
Format
Trade Paperback
Language
English
Publication Year
2007
Series
Myspeechlab Ser.
Type
Textbook
Number of Pages
528 Pages

Dimensions

Item Length
10in
Item Height
0.3in
Item Width
8in
Item Weight
31.9 Oz

Additional Product Features

Lc Classification Number
Pn4129.15z37 2007
Edition Number
5
Table of Content
PART I: Foundations of Public Speaking 1. Welcome to Public Speaking Why Study Public Speaking? Public Speaking and Communication The Public Forum The Rhetorical Situation Determinants of the Rhetorical Situation The Quest for Quality Ethics: Respect for Audience, Topic and Occasion 2. Your First Speech Goals and Strategies for Your First Speech Strategies for Organizing Your Speech Beginning Assignments Practicing the Speech Presenting the Speech Summary 3. Listening Critically Are You Really Listening? Strategies for Careful Listening Listening Critically Evaluating Speeches Critically 4. Analyzing Your Audience Checking Audience Demographics Respecting Audience Cultures Understanding Audience Psychology Strategies for Analyzing the Audience Analyzing Your Own Ethos PART II: Invention and Development of the Speech 5. Choosing Your Topic What Makes a Good Topic? How to Choose a Good Topic Developing a Strategic Plan Developing the Purpose Statement and the Thesis Statement Analyzing the Thesis Statement 6. Researching Your Topic Strategic Perspectives on Research Types of Supporting Material Finding Supporting Material from People Finding Supporting Material in Print Finding Supporting Material Electronically A Strategy for Research Note Taking and Filing 7. Reasoning with Your Audience Proof, Support and Reasoning Strategies for Reasoning Through Example Strategies for Reasoning Through Analogy Strategies for Reasoning Through Signs Strategies for Reasoning Through Cause Strategies for Reasoning Through Testimony Strategies for Reasoning Through Narrative Avoiding Errors in Reasoning Reasoning in Public Speaking PART III: Arrangement of the Speech 8. Organizing the Speech: The Body Why is Organization Important? Selecting the Main Ideas Arranging the Main Ideas Selecting and Arranging Supporting Materials 9. Organizing the Speech: Introductions, Conclusions, and Transitions Introductions: Beginning the Speech Conclusions: Ending the Speech Transitions: Connecting the Elements of a Speech 10. Outlining the Speech From Ideas to Outline The Preparation Outline Sample Preparation Outlines The Presentation Outline Sample Presentation Outline PART IV: Style and Delivery of the Speech 11. Achieving Style through Language What is Style? Defining Terms Appropriately Achieving Clarity, Rhythm and Vividness Style and the Entire Speech Achieving Good Style 12. Presenting the Speech Characteristics of Effective Presentation The Voice in Presentation The Body in Presentation Modes of Presentation Practicing for Speech Presentation 13. Using Visual Aids Benefits of Using Visual Aids Types of Visual Aids Traditional Visual Aid Materials Preparing Visual Aids Computer-Generated Visual Aids Using Visual Aids in the Speech PART V: Uses of Public Speaking 14. Informing Planning Your Strategy Informative Strategies Encouraging Retention 15. Persuading Purposes Achieved Through Persuasive Strategies Plan Your Strategy The Elaboration Likelihood Model Constraints on Effective Persuasive Speaking Strategic Resources for Specific Purposes Generally Available Strategic Resources Organizing Persuasive Speeches 16. Celebrating: Occasions for Public Speaking Fitting Your Speech to the Occasion Deliberative Speaking Ceremonial Speaking Speech Combining Deliberative and Ceremonial Goals Appendix: Speeches for Analysis and Discussion Student Speeches Public Speeches
Copyright Date
2008
Target Audience
College Audience
Topic
Theater / General, Public Speaking
Lccn
2006-051242
Dewey Decimal
808.5/1
Dewey Edition
23
Illustrated
Yes
Genre
Language Arts & Disciplines, Performing Arts

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item 1 Public Speaking: Strategies for Success
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item 2 Public Speaking: Strategies for Success Zarefsky, David Good Book 0 paperbac
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item 3 Public Speaking: Strategies for Success (5th Edition) by Zarefsky, David
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5 out of 5 stars
by tYsp-4bVTt6@Del...Jan 21, 2010
Great.
I needed this book for class this upcoming semester. It was a great price compared to other online bookstores and even the school's bokstore.

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